NBA Loses Bid to Control Transmission of
Scores
A federal appeals court threw out an injunction Jan. 30,
1997 that blocked Motorola Inc. and STATS, Inc. from
transmitting updated scores and statistics from National
Basketball Association games in progress over handheld
pagers. The NBA claimed it owned the rights to scores and
statistics until games were over.
UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT
Nos. 822, 824
August Term, 1996
(Argued: October 21, 1996 Decided: Jan. 30, 1997 Docket
Nos. 96-7975, 96-7983(CON), 96-9123(XAP)
THE NATIONAL BASKETBALL ASSOCIATION and
NBA PROPERTIES, INC., Plaintiff-Counter-Defendant-
Appellee-Cross- Appellant,
v.
MOTOROLA, INC. doing business as Sports Trax,
Defendant-Counter- Claimant-Appellant-Cross-Appellee,
SPORTS TEAM ANALYSIS AND TRACKING
SYSTEMS, INC. doing business as STATS, Inc.,
Defendant-Appellant-Cross-Appellant-Cross- Appellee.
Before: VAN GRAAFEILAND, WINTER, and
ALTIMARI, Circuit Judges.
Motorola and Sports Team Analysis and Tracking Systems
("STATS") appeal from a permanent injunction entered by
the United States District Court for the Southern District of
New York (Loretta A. Preska, Judge) barring, inter alia, the
sale of a handheld pager that displays updated scores and
statistics of National Basketball Association games as they
are played.
The NBA and NBA Properties, Inc. cross-appeal from the
district court's dismissal of its Lanham Act claim. We hold
that Motorola and STATS have not unlawfully
misappropriated NBA's property by transmitting "real-
time" NBA game scores and statistics taken from television
and radio broadcasts of games in progress. We therefore
reverse on the misappropriation claim and vacate the
injunction. On the cross-appeal, we affirm.
JEFFREY A. MISHKIN, The National Basketball
Association and NBA Properties, Inc., New York, New
York (Kathryn L. Barrett, Richard W. Buchanan, of
counsel; Roger L. Zissu, Mark D. Engelmann, Raphael
Winick, Weiss Dawid Fross Zelnick & Lehrman, of
counsel), for Plaintiff- Counter-Defendant Appellee-Cross-
Appellant.
HERBERT F. SCHWARTZ, Fish & Neave, New York,
New York (Patricia A. Martone, Vincent N. Palladino, of
counsel; Roger H. Dusberger, Motorola, Inc., of counsel),
for Defendant -Counter-Claimant- Appellant-Cross-
Appellee.
ANDREW L. DEUTSCH, Piper & Marbury, New York,
New York (Edward F. Malaf, of counsel; Paul M. Levy,
Alan D. Leib, Deutsch Levy & Engel Chartered, Chicago,
Illinois, of counsel), for Defendant- Appellant-Cross-
Appellee.
Bruce P. Keller, Debevoise & Plimpton, New York, New
York (Lorin L. Reisner, of counsel), for Amici Curiae
National Football League. Office of the Commissioner of
Baseball and National Hockey League.
Floyd Abrams, Cahill Gordon & Reindel, New York, New
York, for Amicus Curiae Interactive Services Association.
George Freeman, The New York Times Company, New
York, New York, for Amicus Curiae The New York Times
Company.
Susan E. Weiner, National Broadcasting Company, Inc.,
New York, New York (Michael K. Kellogg, Austin C.
Schlick, Kellogg, Huber, Hansen, Todd & Evans,
Washington, D.C., of counsel), for Amicus Curiae National
Broadcasting Company, Inc.
Lee A. Freeman, Jr., Freeman, Freeman & Salzman,
Chicago, Illinois (Jerrold E. Salzman, Chris C. Gair, of
counsel), for Amicus Curiae Chicago Mercantile Exchange.
WINTER, Circuit Judge:
Motorola, Inc. and Sports Team Analysis and Tracking
Systems ("STATS") appeal from a permanent injunction
entered by Judge Preska. The injunction concerns a
handheld pager sold by Motorola and marketed under the
name "SportsTrax," which displays updated information of
professional basketball games in progress. The injunction
prohibits appellants, absent authorization from the National
Basketball Association and NBA Properties, Inc.
(collectively the "NBA"), from transmitting scores or other
data about NBA games in progress via the pagers, STATS's
site on America On-Line's computer dial-up service, or
"any equivalent means."
The crux of the dispute concerns the extent to which a state
law "hot- news" misappropriation claim based on
International News Service v. Associated Press, 248 U.S.
215 (1918) ("INS"), survives preemption by the federal
Copyright Act and whether the NBA's claim fits within the
surviving INS-type claims. We hold that a narrow "hot-
news" exception does survive preemption. However, we
also hold that appellants' transmission of "realtime" NBA
game scores and information tabulated from television and
radio broadcasts of games in progress does not constitute a
misappropriation of "hot news" that is the property of the
NBA.
The NBA cross-appeals from the dismissal of its Lanham
Act claim. We hold that any misstatements by Motorola in
advertising its pager were not material and affirm.
I. BACKGROUND
The facts are largely undisputed. Motorola manufactures
and markets the SportsTrax paging device while STATS
supplies the game information that is transmitted to the
pagers. The product became available to the public in
January 1996, at a retail price of about $200. SportsTrax's
pager has an inch-and-a-half by inch-and-a-half screen and
operates in four basic modes: "current," "statistics," "final
scores" and "demonstration." It is the "current" mode that
gives rise to the present dispute.1/ In that mode, SportsTrax
displays the following information on NBA games in
progress: (i) the teams playing; (ii) score changes; (iii) the
team in possession of the ball; (iv) whether the team is in
the free-throw bonus; (v) the quarter of the game; and (vi)
time remaining in the quarter. The information is updated
every two to three minutes, with more frequent updates
near the end of the first half and the end of the game. There
is a lag of approximately two or three minutes between
events in the game itself and when the information appears
on the pager screen.
SportsTrax's operation relies on a "data feed" supplied by
STATS reporters who watch the games on television or
listen to them on the radio.
The reporters key into a personal computer changes in the
score and other information such as successful and missed
shots, fouls, and clock updates. The information is relayed
by modem to STATS's host computer, which compiles,
analyzes, and formats the data for retransmission. The
information is then sent to a common carrier, which then
sends it via satellite to various local FM radio networks that
in turn emit the signal received by the individual
SportsTrax pagers.
Although the NBA's complaint concerned only the
SportsTrax device, the NBA offered evidence at trial
concerning STATS's America On-Line ("AOL") site.
Starting in January, 1996, users who accessed STATS's
AOL site, typically via a modem attached to a home
computer, were provided with slightly more comprehensive
and detailed real-time game information than is displayed
on a SportsTrax pager. On the AOL site, game scores are
updated every 15 seconds to a minute, and the player and
team statistics are updated each minute. The district court's
original decision and judgment, National Basketball Ass'n
v. Sports Team Analysis and Tracking Sys. Inc., 931 F.
Supp. 1124 (S.D.N.Y. 1996), did not address the AOL site,
because "NBA's complaint and the evidence proffered at
trial were devoted largely to SportsTrax." National
Basketball Ass'n v. Sports Team Analysis and Tracking
Sys. Inc., 939 F. Supp. 1071, 1074 n.1 (S.D.N.Y. 1996).
Upon motion by the NBA, however, the district court
amended its decision and judgment and enjoined use of the
real-time game information on STATS's AOL site. Id. at
1075 n.1. Because the record on appeal, the briefs of the
parties, and oral argument primarily addressed the
SportsTrax device, we similarly focus on that product.
However, we regard the legal issues as identical with
respect to both products, and our holding applies equally to
SportsTrax and STATS's AOL site.
The NBA's complaint asserted six claims for relief: (i) state
law unfair competition by misappropriation; (ii) false
advertising under Section 43(a) of the Lanham Act, 15
U.S.C. Sec. 1125(a); (iii) false representation of origin
under Section 43(a) of the Lanham Act; (iv) state and
common law unfair competition by false advertising and
false designation of origin; (v) federal copyright
infringement; and (vi) unlawful interception of
communications under the Communications Act of 1934,
47 U.S.C. Sec. 605. Motorola counterclaimed, alleging that
the NBA unlawfully interfered with Motorola's contractual
relation" with four individual NBA teams that had agreed
to sponsor and advertise SportsTrax.
The district court dismissed all of the NBA's claims except
the first -- misappropriation under New York law. The
court also dismissed Motorola's counterclaim. Finding
Motorola and STATS liable for misappropriation, Judge
Preska entered the permanent injunction,2/ reserved the
calculation of damages for subsequent proceedings, and
stayed execution of the in junction pending appeal.
Motorola and STATS appeal from the injunction, while
NBA cross-appeals from the district court's dismissal of its
Lanham Act false-advertising claim. The issues before us,
therefore, are the state law misappropriation and Lanham
Act claims.
II. THE STATE LAW MISAPPROPRIATION CLAIM
A. Summary of Ruling Because our disposition of the
state law misappropriation claim rests in large part on
preemption by the Copyright Act, our discussion
necessarily goes beyond the elements of a misappropriation
claim under New York law, and a summary of our ruling
here will perhaps render that discussion - - or at least the
need for it -- more understandable.
The issues before us are ones that have arisen in various
forms over the course of this century as technology has
steadily increased the speed and quantity of information
transmission. Today, individuals at home, at work, or
elsewhere, can use a computer, pager, or other device to
obtain highly selective kinds of information virtually at
will. International News Service v. Associated Press, 248
U.S. 215 (1918) ("INS") was one of the first cases to
address the issues raised by these technological advances,
although the technology involved in that case was primitive
by contemporary standards. INS involved two wire
services, the Associated Press ("AP") and International
News Service ("INS"), that transmitted newsstories by wire
to member newspapers. Id. INS would lift factual stories
from AP bulletins and send them by wire to INS papers. Id.
at 231.
INS would also take factual stories from east coast AP
papers and wire them to INS papers on the west coast that
had yet to publish because of time differentials. Id. at 238.
The Supreme Court held that INS's conduct was a
common-law misappropriation of AP's property. Id. at 242.
With the advance of technology, radio stations began "live"
broadcasts of events such as baseball games and operas,
and various entrepreneurs began to use the transmissions of
others in one way or another for their own profit. In
response, New York courts created a body of
misappropriation law, loosely based on INS, that sought to
apply ethical standards to the use by one party of another's
transmissions of events.
Federal copyright law played little active role in this area
until 1976. Before then, it appears to have been the general
understanding -- there being no caselaw of consequence --
that live events such as baseball games were not
copyrightable. Moreover, doubt existed even as to whether
a recorded broadcast or videotape of such an event was
copyrightable. In 1976, however, Congress passed
legislation expressly affording copyright protection to
simultaneously-recorded broadcasts of live performances
such as sports events. See 17 U.S.C. Sec. 101. Such
protection was not extended to the underlying events.
The 1976 amendments also contained provisions
preempting state law claims that enforced rights
"equivalent" to exclusive copyright protections when the
work to which the state claim was being applied fell within
the area of copyright protection. See 17 U.S.C. Sec. 301.
Based on legislative history of the 1976 amendments, it is
generally agreed that a "hot-news" INS-like claim survives
preemption. H.R. No. 94-1476 at 132 (1976), reprinted in
1976 U.S.C.C.A.N. 5659, 5748. However, much of New
York misappropriation law after INS goes well beyond
"hot-news" claims and is preempted.
We hold that the surviving "hot-news" INS-like claim is
limited to cases where: (i) a plaintiff generates or gathers
information at a cost; (ii) the information is time-sensitive;
(iii) a defendant's use of the information constitutes
freeriding on the plaintiff's efforts; (iv) the defendant is in
direct competition with a product or service offered by the
plaintiffs; and (v) the ability of other parties to free-ride on
the efforts of the plaintiff or others would so reduce the
incentive to produce the product or service that its existence
or quality would be substantially threatened. We conclude
that SportsTrax does not meet that test.
B. Copyrights in Events or Broadcasts of Events The NBA
asserted copyright infringement claims with regard both to
the underlying games and to their broadcasts. The district
court dismissed these claims, and the NBA does not appeal
from their dismissal. Nevertheless, discussion of the
infringement claims is necessary to provide the framework
for analyzing the viability of the NBA's state law
misappropriation claim in light of the Copyright Act's
preemptive effect.
1. Infringement of a Copyright in the Underlying Games
In our view, the underlying basketball games do not fall
within the subject matter of federal copyright protection
because they do not constitute "original works of
authorship" under 17 U.S.C. Sec. 102(a). Section 102(a)
lists eight categories of "works of authorship" covered by
the act, including such categories as "literary works,"
"musical works," and "dramatic works."3/ The list does not
include athletic events, and, although the list is concededly
non-exclusive, such events are neither similar nor
analogous to any of the listed categories.
Sports events are not "authored" in any common sense of
the word. There is, of course, at least at the professional
level, considerable preparation for a game. However, the
preparation is as much an expression of hope or faith as a
determination of what will actually happen. Unlike movies,
plays, television programs, or operas, athletic events are
competitive and have no underlying script. Preparation may
even cause mistakes to succeed, like the broken play in
football that gains yardage because the opposition could not
expect it. Athletic events may also result in wholly
unanticipated occurrences, the most notable recent event
being in a championship baseball game in which
interference with a fly ball caused an umpire to signal
erroneously a home run.
What "authorship" there is in a sports event, moreover,
must be open to copying by competitors if fans are to be
attracted. If the inventor of the T- formation in football had
been able to copyright it, the sport might have come to an
end instead of prospering. Even where athletic preparation
most resembles authorship -- figure skating, gymnastics,
and, some would uncharitably say, professional wrestling --
a performer who conceives and executes a particularly
graceful and difficult or, in the case of wrestling, seemingly
painful -- acrobatic feat cannot copyright it without
impairing the underlying competition in the future. A claim
of being the only athlete to perform a feat doesn't mean
much if no one else is allowed to try.
For many of these reasons, Nimmer on Copyright
concludes that the "[f]ar more reasonable" position is that
athletic events are not copyrightable. 1 M. Nimmer & D.
Nimmer, Nimmer on Copyright Sec. 2.09[F] at 2-170.1
(1996). Nimmer notes that, among other problems, the
number of joint copyright owners would arguably include
the league, the teams, the athletes, umpires, stadium
workers and even fans, who all contribute to the "work."
Concededly, caselaw is scarce on the issue of whether
organized events themselves are copyrightable, but what
there is indicates that they are not.
See Prod. Contractors Inc. v. WGN Continental Broad. Co.,
622 F. Supp. 1500 (N.D. Ill. 1985) (Christmas parade is not
a work of authorship entitled to copyright protection). In
claiming a copyright in the underlying games, the NBA
relied in part on a footnote in Baltimore Orioles. Inc. v.
Major League Baseball Player's Assn., 805 F.2d 663, 669
n.7 (7th Cir. 1986), cert. denied, 480 U.S. 941 (1987),
which stated that the "[p]layers' performances" contain the
"modest creativity required for copyrightability."
However, the court went on to state, "Moreover, even if the
[p]layers' performances were not sufficiently creative, the
[P]layers agree that the cameramen and director contribute
creative labor to the telecasts." Id. This last sentence
indicates that the court was considering the copyrightability
of telecasts -- not the underlying games, which obviously
can be played without cameras.
We believe that the lack of caselaw is attributable to a
general understanding that athletic events.were, and are,
uncopyrightable. Indeed, prior to 1976, there was even
doubt that broadcasts describing or depicting such events,
which have a far stronger case for copyrightability than the
events themselves, were entitled to copyright protection.
Indeed, as described in the next subsection of this opinion,
Congress found it necessary to extend such protection to
recorded broadcasts of live events. The fact that Congress
did not extend such protection to the events themselves
confirms our view that the district court correctly held that
appellants were not infringing a copyright in the NBA
games.
2. Infringement of a Copyright in the Broadcasts of NBA
Games As noted, recorded broadcasts of NBA games -- as
opposed to the games themselves -- are now entitled to
copyright protection. The Copyright Act was amended in
1976 specifically to insure that simultaneously-recorded
transmissions of live performances and sporting events
would meet the Act's requirement that the original work of
authorship be "fixed in any tangible medium of
expression." 17 U.S.C. Sec. 102(a). Accordingly, Section
101 of the Act, containing definitions, was amended to
read:
A work consisting of sounds, images, or both, that are
being transmitted, is "fixed" for purposes of this title if a
fixation of the work is being made simultaneously with its
transmission.
17 U.S.C. Sec. 101. Congress specifically had sporting
events in mind: [T]he bill seeks to resolve, through the
definition of "fixation" in section 101, the status of live
broadcasts -- sports, news coverage, live performances of
music, etc. -- that are reaching the public in unfixed form
but that are simultaneously being recorded.
H.R. No. 94-1476 at 52, reprinted in 1976 U.S.C.C.A.N. at
5665. The House Report also makes clear that it is the
broadcast, not the underlying game, that is the subject of
copyright protection. In explaining how game broadcasts
meet the Act's requirement that the subject matter be an
"original work [] of authorship," 17 U.S.C. Sec. 102(a), the
House Report stated:
When a football game is being covered by four television
cameras, with a director guiding the activities of the four
cameramen and choosing which of their electronic images
are sent out to the public and in what order, there is little
doubt that what the cameramen and the director are doing
constitutes "authorship."
H.R. No. 94-1476 at 52, reprinted in 1976 U.S.C.C.A.N. at
5665. Although the broadcasts are protected under
copyright law, the district court correctly held that
Motorola and STATS did not infringe NBA's copyright
because they reproduced only facts from the broadcasts, not
the expression or description of the game that constitutes
the broadcast. The "fact/expression dichotomy" is a
bedrock principle of copyright law that "limits severely the
scope of protection in fact-based works." Feist
Publications, Inc. v. Rural Tel. Service Co., 499 U.S. 340,
350 (1991).
"'No author may copyright facts or ideas. The copyright is
limited to those aspects of the work -- termed 'expression' --
that display the stamp of the author's originality."' Id.
(quoting Harper & Row. Inc. v. Nation Enter., 471 U.S.
539, 547-48 (1985)).
We agree with the district court that the "[d]efendants
provide purely factual information which any patron of an
NBA game could acquire from the arena without any
involvement from the director, cameramen, or others who
contribute to the originality of a broadcast." 939 F. Supp. at
1094.
Because the SportsTrax device and AOL site reproduce
only factual information culled from the broadcasts and
none of the copyrightable expression of the games,
appellants did not infringe the copyright of the broadcasts.
C. The State-Law Misappropriation Claim The district
court's injunction was based on its conclusion that, under
New York law, defendants had unlawfully misappropriated
the NBA's property rights in its games. The district court
reached this conclusion by holding: (i) that the NBA's
misappropriation claim relating to the underlying games
was not preempted by Section 301 of the Copyright Act;
and (ii) that, under New York common law, defendants had
engaged in unlawful misappropriation. Id. at 1094-1107.
We disagree.
1. Preemption Under the Copyright Act a) Summary
When Congress amended the Copyright Act in 1976, it
provided for the preemption of state law claims that are
interrelated with copyright claims in certain ways. Under
17 U.S.C. Sec. 301, a state law claim is preempted when:
(i) the state law claim seeks to vindicate "legal or equitable
rights that are equivalent" to one of the bundle of exclusive
rights already protected by copyright law under 17 U.S.C.
Sec. 106 -- styled the "general scope requirement"; and (ii)
the particular work to which the state law claim is being
applied falls within the type of works protected by the
Copyright Act under Sections 102 and 103 -- styled the
"subject matter requirement."4/
The district court concluded that the NBA's
misappropriation claim was not preempted because, with
respect to the underlying games, as opposed to the
broadcasts, the subject matter requirement was not met. 939
F. Supp. at 1097. The court dubbed as "partial preemption"
its separate analysis of misappropriation claims relating to
the underlying games and misappropriation claims relating
to broadcasts of those games. Id. at 1098, n.24. The district
court then relied on a series of older New York
misappropriation cases involving radio broadcasts that
considerably broadened INS. We hold that where the
challenged copying or misappropriation relates in part to
the copyrighted broadcasts of the games, the subject matter
requirement is met as to both the broadcasts and the games.
We therefore reject the partial preemption doctrine and its
anomalous consequence that "it is possible for a plaintiff to
assert claims both for infringement of its copyright in a
broadcast and misappropriation of its rights in the
underlying event." Id. We do find that a properly- narrowed
INS "hot-news" misappropriation claim survives
preemption because it fails the general scope requirement,
but that the broader theory of the radio broadcast cases
relied upon by the district court were preempted when
Congress extended copyright protection to simultaneously-
recorded broadcasts.
b) "Partial Preemption" and the Subject Matter
Requirement The subject matter requirement is met when
the work of authorship being copied or misappropriated
"fall[s] within the ambit of copyright protection." Harper &
Row Inc. v. Nation Enter., 723 F.2d 195, 200 (1983), rev'd
on other grounds, 471 U.S. 539 (1985). We believe that the
subject matter requirement is met in the instant matter and
that the concept of "partial preemption" is not consistent
with Section 301 of the Copyright Act. Although game
broadcasts are copyrightable while the underlying games
are not, the Copyright Act should not be read to distinguish
between the two when analyzing the preemption of a
misappropriation claim based on copying or taking from
the copyrightable work. We believe that:
[O]nce a performance is reduced to tangible form, there is
no distinction between the performance and the recording
of the performance for the purposes of preemption under
Sec. 301(a). Thus, if a baseball game were not broadcast or
were telecast without being recorded, the Players'
performances similarly would not be fixed in tangible form
and their rights of publicity would not be subject to
preemption. By virtue of being videotaped, however, the
Players' performances are fixed in tangible form, and any
rights of publicity in their performances that are equivalent
to the rights contained in the copyright of the telecast are
preempted.
Baltimore Orioles, 805 F.2d at 675 (citation omitted).
Copyrightable material often contains uncopyrightable
elements within it, but Section 301 preemption bars state
law misappropriation claims with respect to
uncopyrightable as well as copyrightable elements. In
Harper & Row, for example, we held that state law claims
based on the copying of excerpts from President Ford's
memoirs were preempted every with respect to information
that was purely factual and not copyrightable. We stated:
[T]he "Copyright] Act clearly embraces "works of
authorship," including "literary works," as within its subject
matter. The fact that portions of the Ford memoirs may
consist of uncopyrightable material . . . does not take the
work as a whole outside the subject matter protected by the
Act. Were this not so, states would be free to expand the
perimeters of copyright protection to their own liking, on
the theory that preemption would be no bar to state
protection of material not meeting federal statutory
standards.
723 F.2d at 200 (citation omitted). The legislative history
supports this understanding of Section 301(a)'s subject
matter requirement. The House Report stated:
As long as a work fits within one of the general subject
matter categories of sections 102 and 103, the bill prevents
the States from protecting it even if it fails to achieve
Federal statutory copyright because it is too minimal or
lacking in originality to qualify, or because it has fallen into
the public domain.
H.R. No. 94-1476 at 131, reprinted in 1976 U.S.C.C.A.N.
at 5747. See also Baltimore Orioles, 805 F.2d at 676 (citing
excerpts of House Report 94-1476).
Adoption of a partial preemption doctrine -- preemption of
claims based on misappropriation of broadcasts but no
preemption of claims based on misappropriation of
underlying facts -- would expand significantly the reach of
state law claims and render the preemption intended by
Congress unworkable. It is often difficult or impossible to
separate the fixed copyrightable work from the underlying
uncopyrightable events or facts.
Moreover, Congress, in extending copyright protection
only to the broadcasts and not to the underlying events,
intended that the latter be in the public domain. Partial
preemption turns that intent on its head by allowing state
law to vest exclusive rights in material that Congress
intended to be in the public domain and to make unlawful
conduct that Congress intended to allow. This concern was
recently expressed in ProCD, Inc. v. Zeidenberg, 86 F.3d
1447 (7th Cir. 1996), a case in which the defendants
reproduced non-copyrightable facts (telephone listings)
from plaintiffs' copyrighted software. In discussing
preemption under Section 301(a), Judge Easterbrook held
that the subject matter requirement was met and noted:
ProCD's software and data are "fixed in a tangible medium
of expression", and the district judge held that they are
"within the subject matter of copyright". The latter
conclusion is plainly right for the copyrighted application
program, and the judge thought that the data likewise are
"within the subject matter of copyright" even if, after Feist,
they are not sufficiently original to be copyrighted. 908
F.Supp. at 656-57. Baltimore Orioles. Inc. v. Major League
Baseball Players Ass'n, 805 F.2d 663, 676 (7th Cir. 1986),
supports that conclusion, with which commentators agree. .
. . One function of Sec. 301(a) is to prevent states from
giving special protection to works of authorship that
Congress has decided should be in the public domain,
which it can accomplish only if "subject matter of
copyright" includes all works of a type covered by sections
102 and 103, even if federal law does not afford protection
to them.
ProCD, 86 F.3d at 1453 (citation omitted). We agree with
Judge Easterbrook and reject the separate analysis of the
underlying games and broadcasts of those games for
purposes of preemption.
c) The General Scope Requirement
Under the general scope requirement, Section 301
"preempts only those state law rights that 'may be abridged
by an act which, in and of itself, would infringe one of the
exclusive rights' provided by federal copyright law."
Computer Assoc. Int'l. Inc. v. Altai, Inc., 982 F.2d 693, 716
(2d Cir. 1992) (quoting Harper & Row, 723 F.2d at 200).
However, certain forms of commercial misappropriation
otherwise within the general scope requirement will survive
preemption if an "extra-element" test is met. As stated in
Altai:
But if an "extra element" is "required instead of or in
addition to the acts of reproduction, performance,
distribution or display, in order to constitute a state-created
cause of action, then the right does not lie 'within the
general scope of copyright,' and there is no preemption."
Id. (quoting 1 Nimmer on Copyright Sec. 1.01[B] at 1-15).
ProCD was in part an application of the extra-element test.
Having held the misappropriation claims to be preempted,
Judge Easterbrook went on to hold that the plaintiffs could
bring a state law contract claim. The court held that the
defendants were bound by the software's shrink-wrap
licenses as a matter of contract law and that the private
contract rights were not preempted because they were not
equivalent to the exclusive rights granted by copyright law.
In other words, the contract right claims were not
preempted because the general scope requirement was not
met. ProCD, 86 F.3d at 1455.
We turn, therefore, to the question of the extent to which a
"hot-news" misappropriation claim based on INS involves
extra elements and is not the equivalent of exclusive rights
under a copyright. Courts are generally agreed that some
form of such a claim survives preemption. Financial
Information. Inc. v. Moody's Investors Service. Inc., 808
F.2d 204, 208 (2d Cir. 1986), cert. denied, 484 U.S. 820
(1987) ("FII"). This conclusion is based in part on the
legislative history of the 1976 amendments. The House
Report stated:
"Misappropriation" is not necessarily synonymous with
copyright infringement, and thus a cause of action labeled
as "misappropriation" is not preempted if it is in fact based
neither on a right within the general scope of copyright as
specified by section 106 nor on a right equivalent thereto.
For example, state law should have the flexibility to afford
a remedy (under traditional principles of equity) against a
consistent pattern of unauthorized appropriation by a
competitor of the facts (i.e., not the literary expression)
constituting "hot" news, whether in the traditional mold of
International News Service v. Associated Press, 248 U.S.
215 (1918), or in the newer form of data updates from
scientific, business, or financial data bases.
H.R. No. 94-1476 at 132, reprinted in 1976 U.S.C.C.A.N.
at 5748 (footnote omitted),5/ see also FII, 808 F.2d at 209
("'misappropriation' of 'hot' news, under International News
Service, [is] a branch of the unfair competition doctrine not
preempted by the Copyright Act according to the House
Report") (citation omitted)). The crucial question, therefore,
is the breadth of the "hot-news" claim that survives
preemption.
In INS, the plaintiff AP and defendant INS were "wire
services" that sold news items to client newspapers. AP
brought suit to prevent INS from selling facts and
information lifted from AP sources to INS-affiliated
newspapers. One method by which INS was able to use
AP's news was to lift facts from AP news bulletins. INS,
248 U.S. at 231. Another method was to sell facts taken
from just-published east coast AP newspapers to west coast
INS newspapers whose editions had yet to appear. Id. at
238. The Supreme Court held (prior to Erie R. Co. v.
Tompkins, 304 U.S. 64 (1938)), that INS's use of AP's
information was unlawful under federal common law. It
characterized INS's conduct as amount[ing] to an
unauthorized interference with the normal operation of
complainant's legitimate business precisely at the point
where the profit is to be reaped, in order to divert a material
portion of the profit from those who have earned it to those
who have not; with special advantage to defendant in the
competition because of the fact that it is not burdened with
any part of the expense of gathering the news.
INS, 248 U.S. at 240. The theory of the New York
misappropriation cases relied upon by the district court is
considerably broader than that of INS. For example, the
district court quoted at length from Metropolitan Opera
Ass'n v. Wagner- Nichols Recorder Corp., 101 N.Y.S.2d
483 (N.Y. Sup. Ct. 1950), aff'd, 107 N.Y.S.2d 795 (1st
Dep't 1951). Metropolitan Opera described New York
misappropriation law as standing for the "broader principle
that property rights of commercial value are to be and will
be protected from any form of commercial immorality";
that misappropriation law developed "to deal with business
malpractices offensive to the ethics of [ ] society"; and that
the doctrine is "broad and flexible." 939 F. Supp. at 1098-
1110 (quoting Metropolitan Opera, 101 N.Y.S.2d at 492,
488-89).
However, we believe that Metropolitan Opera's broad
misappropriation doctrine based on amorphous concepts
such as "commercial immorality" or society's "ethics" is
preempted. Such concepts are virtually synonymous for
wrongful copying and are in no meaningful fashion
distinguishable from infringement of a copyright. The
broad misappropriation doctrine relied upon by the district
court is, therefore, the equivalent of exclusive rights in
copyright law.
Indeed, we said as much in FII. That decision involved the
copying of financial information by a rival financial
reporting service and specifically repudiated the broad
misappropriation doctrine of Metropolitan Opera. We
explained:
We are not persuaded by FII's argument that
misappropriation is not "equivalent" to the exclusive rights
provided by the Copyright Act . . . . Nor do we believe that
a possible exception to the general rule of preemption in the
misappropriation area -- for claims involving "any form of
commercial immorality,". . . quoting Metropolitan Opera
Ass'n v. Wagner-Nichols Recorder Corp., 199 Misc. 786,
101 N.Y.S.2d 483, . . . -- should be applied here. We
believe that no such exception exists and reject its use here.
Whether or not reproduction of another's work is "immoral"
depends on whether such use of the work is wrongful. If,
for example, the work is in the public domain, then its use
would not be wrongful.
Likewise, if, as here, the work is unprotected by federal law
because of lack of originality, then its use is neither unfair
nor unjustified.
FII, 808 F.2d at 208. In fact, FII only begrudgingly-
concedes that even narrow "hot news" INS-type claims
survive preemption. Id. at 209. Moreover, Computer
Associates Intern., Inc. v. Altai Inc. indicated that the "extra
element" test should not be applied so as to allow state
claims to survive preemption easily. 982 F.2d at 717. "An
action will not be saved from preemption by elements such
as awareness or intent, which alter 'the action's scope but
not its nature' . . . . Following this 'extra element' test, we
have held that unfair competition and misappropriation
claims grounded solely in the copying of a plaintiff's
protected expression are preempted by section 301." Id.
(citation omitted).
In light of cases such as FII and Altai that emphasize the
narrowness of state misappropriation claims that survive
preemption, most of the broadcast cases relied upon by the
NBA are simply not good law. Those cases were decided at
a time when simultaneously-recorded broadcasts were not
protected under the Copyright Act and when the state law
claims they fashioned were not subject to federal
preemption. For example, Metropolitan Opera, 101
N.Y.S.2d 483, involved the unauthorized copying,
marketing, and sale of opera radio broadcasts. As another
example, in Mutual Broadcasting System v. Muzak Corp.,
30 N.Y.S.2d 419 (Sup. Ct. 1941), the defendant
simultaneously retransmitted the plaintiff's baseball radio
broadcasts onto telephone lines. As discussed above, the
1976 amendments to the Copyright Act were specifically
designed to afford copyright protection to simultaneously-
recorded broadcasts, and Metropolitan Opera and Muzak
could today be brought as copyright infringement cases.
Moreover, we believe that they would have to be brought as
copyright cases because the amendments affording
broadcasts copyright protection also preempted the state
law misappropriation claims under which they were
decided.
Our conclusion, therefore, is that only a narrow "hot-news"
misappropriation claim survives preemption for actions
concerning material within the realm of copyright.6/ See
also 1 McCarthy on Trademarks and Unfair Competition
(4th ed. 1996), Sec. 10:69, at 10134 (discussing National
Exhibition Co. v. Fass, 133 N.Y.S.2d 379 (Sup. Ct. 1954),
Muzak, 30 N.Y.S.2d 419, and other cases relied upon by
NBA that pre-date the 1976 amendment to the Copyright
Act and concluding that after the amendment, "state
misappropriation law would be unnecessary and would be
preempted: protection is solely under federal copyright").7/
In our view, the elements central to an INS claim are: (i)
the plaintiff generates or collects information at some cost
or expense, see FII, 808 F.2d at 206; INS, 248 U.S. at 240;
(ii) the value of the information is highly time-sensitive, see
FII, 808 F.2d at 209; INS, 248 U.S. at 231; Restatement
(Third) Unfair Competition, Sec. 38 cmt. c.; (iii) the
defendant's use of the information constitutes free-riding on
the plaintiff's costly efforts to generate or collect it, see FII,
808 F.2d at 207; INS, 248 U.S. at 239-40; Restatement Sec.
38 at cmt. c.; McCarthy, Sec. 10:73 at 10-139; (iv) the
defendant's use of the information is in direct competition
with a product or service offered by the plaintiff, [[I, 808
F.2d at 209, INS, 248 U.S. at 240; (v) the ability of other
parties to free-ride on the efforts of the plaintiff would so
reduce the incentive to produce the product or service that
its existence or quality would be substantially -threatened,
FII, 808 F.2d at 209; Restatement, Sec. 38 at cmt. c.; INS,
248 U.S. at 241 ("[INS's conduct] would render [AP's]
publication profitless, or so little profitable as in effect to
cut off the service by rendering the cost prohibitive in
comparison with the return.")8/
INS is not about ethics; it is about the protection of
property rights in time- sensitive information so that the
information will be made available to the public by
profitseeking entrepreneurs. If services like AP were not
assured of property rights in the news they pay to collect,
they would cease to collect it. The ability of their
competitors to appropriate their product at only nominal
cost and thereby to disseminate a competing product at a
lower price would destroy the incentive to collect news in
the first place.
The newspaper-reading public would suffer because no one
would have an incentive to collect "hot news."
We therefore find the extra elements -- those in addition to
the elements of copyright infringement -- that allow a
"hotnews" claim to survive preemption are: (i) the time-
sensitive value of factual information, (ii) the free-riding by
a defendant, and (iii) the threat to the very existence of the
product or service provided by the plaintiff.
2. The Legality of SportsTrax
We conclude that Motorola and STATS have not engaged
in unlawful misappropriation under the "hot-news" test set
out above. To be sure, some of the elements of a "hot-
news" INS-claim are met. The information transmitted to
SportsTrax is not precisely contemporaneous, but it is
nevertheless time-sensitive. Also, the NBA does provide, or
will shortly do so, information like that available through
SportsTrax. It now offers a service called "Gamestats" that
provides official play-by-play game sheets and half-time
and final box scores within each arena. It also provides
such information to the media in each arena. In the future,
the NBA plans to enhance Gamestats so that it will be
networked between the various arenas and will support a
pager product analogous to SportsTrax. SportsTrax will of
course directly compete with an enhanced Gamestats.
However, there are critical elements missing in the NBA's
attempt to assert a "hot-news" INS-type claim. As framed
by the NBA, their claim compresses and confuses three
different informational products. The first product is
generating the information by playing the games; the
second product is transmitting live, full descriptions of
those games; and the third product is collecting and
retransmitting strictly factual information about the games.
The first and second products are the NBA's primary
business: producing basketball games for live attendance
and licensing copyrighted broadcasts of those games. The
collection and retransmission of strictly factual material
about the games is a different product: e.g., box-scores in
newspapers, summaries of statistics on television sports
news, and real- time facts to be transmitted to pagers. In
our view, the NBA has failed to show any competitive
effect whatsoever from SportsTrax on the first and second
products and a lack of any free-riding by SportsTrax on the
third.
With regard to the NBA's primary products -- producing
basketball games with live attendance and licensing
copyrighted broadcasts of those games -- there is no
evidence that anyone regards SportsTrax or the AOL site as
a substitute for attending NBA games or watching them on
television. In fact, Motorola markets SportsTrax as being
designed "for those times when you cannot be at the arena,
watch the game on TV, or listen to the radio . . ."
The NBA argues that the pager market is also relevant to a
"hot-news" INS-type claim and that SportsTrax's future
competition with Gamestats satisfies any missing element.
We agree that there is a separate market for the real-time
transmission of factual information to pagers or similar
devices, such as STATS's AOL site. However, we disagree
that SportsTrax is in any sense free-riding off Gamestats.
An indispensable element of an INS "hot-news" claim is
freeriding by a defendant on a plaintiff's product, enabling
the defendant to produce a directly competitive product for
less money because it has lower costs.
SportsTrax is not such a product. The use of pagers to
transmit real-time information about NBA games requires:
(i) the collecting of facts about the games; (ii) the
transmission of these facts on a network; (iii) the
assembling of them by the particular service; and (iv) the
transmission of them to pagers or an on-line computer site.
Appellants are in no way free- riding on Gamestats.
Motorola and STATS expend their own resources to collect
purely factual information generated in NBA games to
transmit to SportsTrax pagers. They have their own
network and assemble and transmit data themselves.
To be sure, if appellants in the future were to collect facts
from an enhanced Gamestats pager to retransmit them to
SportsTrax pagers, that would constitute free-riding and
might well cause Gamestats to be unprofitable because it
had to bear costs to collect facts that SportsTrax did not. If
the appropriation of facts from one pager to another pager
service were allowed, transmission of current information
on NBA games to pagers or similar devices would be
substantially deterred because any potential transmitter
would know that the first entrant would quickly encounter a
lower cost competitor free-riding on the originator's
transmissions.9/
However, that is not the case in the instant matter.
SportsTrax and Gamestats are each bearing their own costs
of collecting factual information on NBA games, and, if
one produces a product that is cheaper or otherwise
superior to the other, that producer will prevail in the
marketplace. This is obviously not the situation against
which INS was intended to prevent: the potential lack of
any such product or service because of the anticipation of
free-riding.
For the foregoing reasons, the NBA has not shown any
damage to any of its products based on free-riding by
Motorola and STATS, and the NBA's misappropriation
claim based on New York law is preempted.10/
III. THE NBA'S CROSS-APPEAL The NBA cross-
appeals from the district court's dismissal of its false
advertising claim under Section 43(a) of the Lanham Act,
15 U.S.C. Sec. 1125(a).[11/] This claim was based on a
January 1996 Motorola press release stating that SportsTrax
provides "updated game information direct from each
arena" which "originate[s] from the press table in each
arena" and on a statement appearing on the spine of the
retail box and on the retail display stand that SportsTrax
provides "game updates from the arena."
NBA argues that because STATS reporters collect their
information from television and radio broadcasts, the
information is not "direct from each arena" or even "from
the arena." Motorola responds that the statement about
information coming from the press table was an isolated
remark occurring only in that press release. It also claims
that the assertion that the game updates come "from the
arena" is not literally false, presumably because the factual
information does originate in the arena.
To establish a false advertising claim under Section 43(a),
the plaintiff must demonstrate that the statement in the
challenged advertisement is false. "Falsity may be
established by proving that (1) the advertising is literally
false as a factual matter, or (2) although the advertisement
is literally true, it is likely to deceive or confuse
customers." Lipton v. Nature Co., 71 F.3d 464, 474 (2d Cir.
1995). However, in addition to proving falsity, the plaintiff
"must also show that the defendants "misrepresented an
'inherent quality or characteristic"' of the product.
National Assoc. of Pharm. Mfrs. v. Ayerst Lab., 850 F.2d
904, 917 (2d Cir. 1988) (quoting Vidal Sassoon, Inc. v.
Bristol-Myers Co., 661 F.2d 272, 278 (2d Cir. 1981)). This
requirement is essentially one of materiality, a term
explicitly used in other circuits. See American Tel. & Tel.
Co. v. Winback and Conserve Program. Inc., 42 F.3d 1421,
1428 n. 9 (3d Cir. 1994) (plaintiff alleging false advertising
must prove "that the deception is material in that it is likely
to influence purchasing decisions") (citations and internal
quotation marks omitted), cert. denied, 115 S. Ct. 1838
(1995); ALPO Petfoods, Inc. v. Ralston Purina Co., 913
F.2d 958, 964 (D.C. Cir. 1990) (false or misleading ads
must be "material in their effects on buying decisions");
Taquino v. Teledyne Monarch Rubber, 893 F.2d 1488,
1500 (5th Cir. 1990) (deception must be "material, in that it
is likely to influence the purchasing decision"); see also 3
McCarthy on Trademarks Sec. 27:35 at 27-54 (there must
be "some showing that the defendant's misrepresentation
was 'material' in the sense that it would have some effect on
consumers' purchasing decisions.")
The district court found, "[a]fter viewing the complained-of
statements in this action in their context," that "[t]he
statements as to the particular origin of game updates
constitute nothing more than minutiae about SportsTrax."
939 F. Supp. at 1110. We agree with the district court that
the statements in question are not material in the present
factual context. The inaccuracy in the statements would not
influence consumers at the present time, whose interest in
obtaining updated game scores on pagers is served only by
SportsTrax. Whether the data is taken from broadcasts
instead of being observed first-hand is, therefore, simply
irrelevant.
However, we note that if the NBA were in the future to
market a rival pager with a direct datafeed from the arenas -
- perhaps with quicker updates than SportsTrax and official
statistics -- then Motorola's statements regarding source
might well be materially misleading. On the present facts,
however, the complained-of statements are not material and
do not misrepresent an inherent quality or characteristic of
the product.
IV. CONCLUSION We vacate the injunction entered by
the district court and order that the NBA's claim for
misappropriation be dismissed. We affirm the district
court's dismissal of the NBA's claim for false advertising
under Section 43(a) of the Lanham Act.
FOOTNOTES 1/ The other three SportsTrax modes
involve information that is far less contemporaneous than
that provided in the "current" mode. In the "statistics"
mode, the SportsTrax pager displays a variety of player and
team statistics, such as field goal shooting percentages and
top scorers. However, these are calculated only at half-time
and when the game is over. In the "final scores" mode, the
unit displays final scores from the previous day's games. In
the "demonstration" mode, the unit merely simulates
information shown during a hypothetical NBA game. The
core issue in the instant matter is the dissemination of
continuously-updated real-time NBA game information in
the "current" mode. Because we conclude that the
dissemination of such real-time information is lawful, the
other modes need no further description or discussion.
2/ The NBA moved initially for a preliminary injunction
and a hearing was held on that motion. Subsequently, the
parties agreed to consolidate the hearing into a trial on the
merits, submitting supplemental briefing and attending an
additional oral argument.
3/ The text of Section 102(a) reads: Sec. 102. Subject
matter of copyright: In general (a) Copyright protection
subsists, in accordance with this title, in original works of
authorship fixed in any tangible medium of expression,
now known or later developed, from which they can be
perceived, reproduced, or otherwise communicated, either
directly or with the aid of a machine or device. Works of
authorship include the following categories: (1) literary
works; (2) musical works, including any accompanying
words; (3) dramatic works, including any accompanying
music; (4) pantomimes and choreographic works; (5)
pictorial, graphic, and sculptural works; (6) motion pictures
and other audiovisual works; (7) sound recordings; and (8)
architectural works.
4. The relevant portions of the statute, 17 U.S.C. Sec. 301,
read: Sec. 301. Preemption with respect to other laws (a)
On and after January 1, 1978, all legal or equitable rights
that are equivalent to any of the exclusive rights within the
general scope of copyright as specified by section 106 in
works of authorship that are fixed in a tangible medium of
expression and come within the subject matter of copyright
as specified by sections 102 and 103, whether created
before or after that date and whether published or
unpublished, are governed exclusively by this title.
Thereafter, no person is entitled to any such right or
equivalent right in any such work under the common law or
statutes of any State. (b) Nothing in this title annuls or
limits any rights or remedies under the common law or
statutes of any State with respect to- (1) subject matter that
does not come within the subject matter of copyright as
specified by sections 102 and 103, including works of
authorship not fixed in any tangible medium of expression;
or . . . (3) activities violating legal or equitable right. that
are not equivalent to any of the exclusive rights within the
general scope of copyright as specified by section 106.
5/ Although this passage implies that INS survives
preemption because it fails the general scope requirement,
Nimmer apparently takes the view adopted by the district
court, namely that INS survives preemption because the
subject matter requirement is not met. Nimmer Sec.
1.01[B][2][b] at 1-44.2.
6/ State law claims involving breach of fiduciary duties or
trade-secret claims are not involved in this matter and are
not addressed by this discussion. These claims are generally
not preempted because they pass the "extra elements" test.
See Altai, 982 F.2d at 717.
7/ Quite apart from Copyright Act preemption, INS has
long been regarded with skepticism by many courts and
scholars and often confined strictly to its facts. In
particular, Judge Learned Hand was notably hostile to a
broad reading of the case. He wrote:
[W]e think that no more was covered than situation"
substantially similar to those then at bar. The difficulties of
understanding it otherwise are insuperable. We are to
suppose that the court meant to create a sort of common-
law patent or copyright for reasons of justice. Either would
flagrantly conflict with the scheme which Congress has for
more than a century devised to cover the subject-matter.
Cheney Bros. v. Doris Silk Corp., 35 F.2d 279, 280 (2d Cir.
1929), cert. denied, 281 U.S. 728 (1930). See also
Restatement (Third) of Unfair Competition Sec. 38 cmt. c
(1995): The facts of the INS decision are unusual and may
serve, in part, to limit its rationale . . . . The limited extent
to which the INS rationale has been incorporated into the
common law of the states indicate that the decision is
properly viewed as a response to unusual circumstances
rather than as a statement of generally applicable principles
of common law. Many subsequent decisions have expressly
limited the INS case to its facts.
8/ Some authorities have labeled this element as requiring
direct competition between the defendant and the plaintiff
in a primary market. "[I]n most of the small number of
cases in which the misappropriation doctrine has been
determinative, the defendant's appropriation, like that in
INS, resulted in direct competition in the plaintiffs' primary
market. . . Appeals to the misappropriation doctrine are
almost always rejected when the appropriation does not
intrude upon the plaintiff's primary market.", Restatement
(Third) of Unfair Competition, Sec. 38 cmt. c, at 412-13;
see also National Football League v. Delaware, 435 F.
Supp. 1372 (D. Del. 1977). In that case, the NFL sued
Delaware over the state's lottery game which was based on
NFL games. In dismissing the wrongful misappropriation
claims, the court stated:
While courts have recognized that one has a right to one's
own harvest, this proposition has not been construed to
preclude others from profiting from demands for collateral
services generated by the success of one's business venture.
Id. at 1378. The court also noted, "It is true that Delaware is
thus making profits it would not make but for the existence
of the NFL, but I find this difficult to distinguish from the
multitude of charter bus companies who generate profit
from servicing those of plaintiffs' fans who want to go to
the stadium or, indeed, the sidewalk popcorn salesman
who-services the crowd as it surges towards the gate." Id.
9/ It may well be that the NBA's product, when enhanced,
will actually have a competitive edge because its Gamestats
system will apparently be used for a number of in-stadium
services as well as the pager market, resulting in a certain
amount of cost sharing. Gamestats might also have a
temporal advantage in collecting and transmitting official
statistics. Whether this is so does not affect our disposition
of this matter, although it does demonstrate the gulf
between this case and INS, where the free-riding created
the danger of no wire service being viable.
10/ In view of our disposition of this matter, we need not
address appellants' First Amendment and [aches defenses.
11/ The text of 15 U.S.C. Sec. 1125(a)(1) reads in pertinent
part: Sec. 1125. False designations of origin, false
descriptions, and dilution forbidden (a) Civil action; any
person (1) Any person who, on or in connection with any
goods or services, or any container for goods, uses in
commerce any word, term, name, symbol, or device, or any
combination thereof, or any false designation of origin,
false or misleading description of fact, or false or
misleading representation of fact, which-- (A) is likely to
cause confusion, or to cause mistake, or to deceive as to the
affiliation, connection, or association of such person with
another person, or as to the origin, sponsorship, or approval
of his or her goods, services, or commercial activities by
another person, or (B) in commercial advertising or
promotion, misrepresents the nature, characteristics,
qualities, or geographic origin of his or her or another
person's goods, services, or commercial activities, shall be
liable in a civil action by any person who believes that he
or she is or is likely to be damaged by such act.
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