Arch v. American Tobacco
After a federal appeals court did not grant class-action status to a
lawsuit accusing the tobacco manufacturers of manipulating nicotine
levels to keep smokers hooked and suppressing data that cigarettes
are addictive, The Castano Plaintiffs Legal Committee announced its
intention to pursue state-wide class actions across the country. This
one was filed in Pennsylvania.
CASTANO PLAINTIFFS LEGAL COMMITTEE
BY: Arnold Levin, Esquire ID#02280
Julia McInerny, Esquire ID#71914
Thomas E. Mellon, Jr., Esquire ID#16767
Dianne M. Nast, Esquire ID#24424
Stephen Sheller, Esquire ID#03270
SHELLER, LUDWIG & BADEY
1528 Walnut Street
Philadelphia, PA 19102
(215) 790-7300
THIS IS NOT AN
ARBITRATION CASE
COURT OF COMMON PLEAS OF
PHILADELPHIA COUNTY, PA
AUGUST TERM, 1996
No.
COMPLAINT - CLASS ACTION
STEVEN R. ARCH
(Plaintiffs)
vs.
The American Tobacco Company, Inc.
c/o Brown & Williamson
through its agent for service of process CT Corporation Systems
1635 Market Street Philadelphia, PA 19103;
(Defendants)
[Editor's Note: A full list of plaintiffs and defendants can be found at
the end of the document.]
CLASS ACTION COMPLAINT
NOW INTO COURT, through their undersigned counsel of record,
come the individual and representative plaintiffs Steven R. Arch,
William Barnes, Ciaran McNally, Catherine Potts, Norma
Rodweller, Barbara Salzman, Edward J. Slivak, and John Teagle,
("Plaintiffs"), on behalf of themselves and all others similarly
situated, complain against Defendants as follows:
NATURE OF THE CASE
1.
Through a course of conduct that has spanned decades, the
Defendants have manufactured, promoted and sold cigarettes to
Plaintiffs and millions of Pennsylvanians while knowing, but
denying and concealing, that their cigarettes contain a highly
addictive drug known as nicotine, and have, without public
knowledge, controlled and manipulated the amount and
bioavailability of nicotine in their cigarettes for the purposes and with
the intent of creating and sustaining addictions to these products. The
Plaintiffs seek damages for their physical and economic losses and
emotional distress, and all equitable relief to which they may be
entitled, including the establishment of a medical monitoring fund
and smoking cessation programs to remedy violations by the
Defendants of Pennsylvania Law against negligent misrepresentation;
negligence; intentional and negligent infliction of emotional distress;
breach of express and implied warranties; conspiracy; and strict
liability.
JURISDICTION AND VENUE
2.
This Court has jurisdiction over this class action because this is a
claim by residents of the Commonwealth of Pennsylvania including
Philadelphia County against several Defendants that are foreign
corporations and several Defendants that are Pennsylvania
corporations, created under the laws of the Commonwealth of
Pennsylvania.
3.
Jurisdiction and venue are proper in this Court since the Defendants
transacted business within the Commonwealth of Pennsylvania,
including but not limited to Philadelphia County, and committed
tortious acts both within and without the Commonwealth of
Pennsylvania causing injury to persons within the Commonwealth of
Pennsylvania and Philadelphia County. The named Plaintiffs and
numerous class members purchased cigarettes which were marketed,
distributed and sold by the Defendants in the Commonwealth of
Pennsylvania including Philadelphia County. All named Plaintiffs are
citizens of the Commonwealth of Pennsylvania; the majority of the
named Plaintiffs and a substantial number of class members reside in
Philadelphia County. The Defendants advertised in the
Commonwealth of Pennsylvania, received substantial compensation
and profits from the sale of cigarettes in the Commonwealth, made
material omissions and misrepresentations about their products in the
Commonwealth and breached express and implied warranties in this
Commonwealth. Several Defendants are corporations duly organized
under the laws of the Commonwealth and have their principal place
of business in Philadelphia County.
PARTIES
4.
Plaintiffs and Proposed Class Representatives:
Now into Court, through their undersigned counsel, come Steven R.
Arch, William Barnes, Ciaran McNally, Catherine Potts, Norma
Rodweller, Barbara Salzman, Edward J. Slivak, and John Teagle, all
of whom are persons of the full age of majority, domiciled in the
Commonwealth of Pennsylvania and who further appear on behalf of
all persons similarly situated, as follows:
A. Plaintiffs and proposed class representatives, Steven R. Arch,
William Barnes, Ciaran McNally, Catherine Potts, Norma
Rodweller, Barbara Salzman, Edward J. Slivak and John Teagle all
started smoking between 10 to 16 years of age. The Plaintiffs and
proposed class representatives could not discontinue the use of
Tobacco Products because of their addiction to nicotine.
Despite many efforts to quit smoking, they have been unable to do
so. All are residents of the Commonwealth of Pennsylvania.
Due to their addiction to cigarettes, the Plaintiffs and proposed class
representatives have suffered injury including costs of medical
treatment, loss of income, mental and emotional suffering,
humiliation and frustration, and many other economic and emotional
losses, and other damages to be proven at trial.
MANUFACTURER AND DISTRIBUTOR DEFENDANTS
5.
The parties named and sued as the Defendants herein are as follows:
A. The American Tobacco Company, Inc. and its parent, American
Brands, Inc. are Delaware Corporations whose principal place of
business is located at Six Stamford Forum, Stamford, Connecticut.
On December 21, 1994, The American Tobacco Company was
purchased by B.A.T. Industries, P.L.C. and merged into the Brown
and Williamson Tobacco Corporation, which has succeeded to the
liabilities of The American Tobacco Company by operation of law or
as a matter of fact. The American Tobacco Company and American
Brands, Inc. manufacture, advertise and sell Lucky Strike, Pall Mall,
Tareyton, Malibu, American, Montclair, Newport, Misty, Barkeley,
Iceberg, Silk Cut, Silva Thins, Sobrania, Bull Durham and Carlton
cigarettes throughout the United States, including the Commonwealth
of Pennsylvania and Philadelphia County.
B. R.J. Reynolds Tobacco Company, is a New Jersey corporation
whose principal place of business is located at Fourth and Main
Streets, Winston-Salem, North Carolina. R.J. Reynolds Tobacco
Company is a wholly owned subsidiary of RJR Nabisco, Inc., a
Delaware corporation, whose principal place of business is 1301
Avenue of the Americas, New York, New York. R.J. Reynolds
Tobacco Company and RJR Nabisco, Inc., manufacture, advertise
and sell Camel, Vantage, Now, Doral, Winston, Sterling, Magna,
More, Century, Bright Rite and Salem cigarettes through the United
States, including the Commonwealth of Pennsylvania and
Philadelphia County.
C. Brown & Williamson Tobacco Corporation is a Delaware
corporation. Batus, Inc., is the parent of Brown & Williamson
Tobacco Corporation and is a Wisconsin corporation. Batus
Holdings, Inc. is the parent of Batus, Inc. and is a Delaware
corporation. The principal place of business of Brown & Williamson
Tobacco Corporation, Batus, Inc. and Batus Holdings, Inc. is 1500
Brown & Williamson Tower, Louisville, Kentucky. B.AT.
Industries, P.L.C. is a British Corporation with its principal place of
business at Windsor House, 50 Victoria Street, London, England.
Through various intermediary corporations and holding companies,
including Batus, Inc. and Batus Holdings, Inc., B.A.T. Industries,
P.L.C. is the sole shareholder of the Brown & Williamson Tobacco
Corporation. All of the aforementioned corporations manufacture,
advertise and sell Kool, Barclay, BelAir, Capri, Raleigh, Richland,
Laredo, Eli Cutter and Viceroy cigarettes throughout the United
States including the Commonwealth of Pennsylvania and
Philadelphia County.
D. Philip Morris, Inc. and its parent Philip Morris Companies, Inc.
are Virginia corporations whose principal place of business is located
at 120 Park Avenue, New York, New York. Philip Morris, Inc. and
Philip Morris Companies, Inc. manufacture, advertise and sell Philip
Morris, Merit, Cambridge, Marlboro, Benson & Hedges, Virginia
Slims, Alpine, Dunhill, English Ovals, Galaxy, Players, Saratoga
and Parliament cigarettes throughout the United States, including the
Commonwealth of Pennsylvania and Philadelphia County.
E. Lorillard Tobacco Company, Inc. and Lorillard, Inc., and their
parent, Loews Corporation are Delaware corporations whose
principal place of business is located at One Park Avenue, New
York, New York. Lorillard Tobacco Company, Inc., Lorillard, Inc.
and Loews Corporation manufacture, advertise and sell Old Gold,
Kent, Triumph, Satin, Max, Spring, Newport and True cigarettes
throughout the United States, including the Commonwealth of
Pennsylvania and Philadelphia County.
F. United States Tobacco Company, and its parent, UST, Inc. are
Delaware corporations whose principal place of business is located at
100 West Putnam Avenue, Greenwich, Connecticut. United States
Tobacco Company and UST, Inc. manufacture and sell Sano
cigarettes throughout the United States including the Commonwealth
of Pennsylvania and Philadelphia County.
G. Liggett Group, Inc. and its wholly-owned subsidiary, Liggett and
Myers, Inc. are Delaware corporations whose principal place of
business is located at Main and Fuller Streets, Durham, North
Carolina. Defendants Liggett Group, Inc. and Liggett and Myers,
Inc. are subsidiaries of Defendant Brooke Group, Ltd., a Delaware
corporation whose principal place of business is located at 300 North
Duke Street, Durham, North Carolina. All of the aforesaid
corporations manufacture, advertise and sell Chesterfield, Decade, L
& M, Pyramid, Dorado, Eve, Stride, Generic and Lark cigarettes
throughout the United States including the Commonwealth of
Pennsylvania and Philadelphia County.
The Defendants named in paragraphs 5A-G, above, are sometimes
referred to herein collectively as the "Tobacco Companies".
H. The Tobacco Institute, Inc., is a New York corporation, whose
principal place of business is located at 1875 "I" Street, N.W., Suite
800, Washington, D.C. The Tobacco Institute, Inc., at all relevant
times operated as the public relations and lobbying arm of the
Tobacco Companies. At all relevant times, The Tobacco Institute,
Inc., was an agent and/or employee of the Tobacco Companies and
participated in the promotion of the Tobacco Companies cigarettes in
the Commonwealth of Pennsylvania and Philadelphia County. In
doing the things alleged herein, The Tobacco Institute, Inc., was
acting within the course and scope of its agency or employment, and
was acting with the consent, permission, and authorization of each of
The Tobacco Companies. All actions of The Tobacco Institute, Inc.,
alleged herein were ratified and approved by the officers or managing
agents of the Tobacco Companies.
I. The Council for Tobacco Research-U.S.A, Inc. (successor to
Tobacco Industry Research Committee) is a non-profit corporation
organized under the laws of the State of New York with its principal
place of business at 900 Third Avenue, New York, New York. The
Council for Tobacco Research, U.S.A., Inc. is an organization
which has participated in the promotion of Tobacco Companies
cigarettes in the Commonwealth of Pennsylvania and Philadelphia
County.
The Tobacco Companies, The Tobacco Institute, Inc. and The
Council for Tobacco Research-U.S.A., Inc. are sometimes referred
to herein collectively as "Manufacturer Defendants" or the "Tobacco
Industry".
J. Each manufacturer Defendant is sued individually, as a primary
violator and as an aider and abettor that rendered substantial
assistance in the accomplishment of the acts and/or omissions alleged
herein. In acting to aid and abet and substantially assist the
commission of the wrongful conduct complained of herein, each
Defendant acted with an awareness of wrongful conduct and realized
that its conduct would substantially assist the accomplishment of that
wrongful conduct and was aware of: (1 ) its overall contribution to
the conspiracy, scheme and common course of wrongful conduct
alleged herein; and(2) the manipulation of nicotine content in
cigarettes and the misrepresentation, congealment and suppression of
information regarding the addictive properties of nicotine.
K. Each Manufacturer Defendant is also sued as a coconspirator and
the liability of each arises from the fact that each Defendant entered
into an agreement with the other Defendants and third parties to
pursue, and knowingly pursued, the common course of conduct to
commit or participate in the commission of all or part of the unlawful
acts, plans, schemes, transactions, and artifices as alleged herein; the
manipulation of nicotine content in cigarettes and the
misrepresentation, concealment and suppression of information
regarding the addictive properties of nicotine.
L. Pennsylvania Distributors Association, Inc., formerly known as
Pennsylvania Association of Tobacco Distributors, is a Pennsylvania
Corporation organized and doing business under the laws of the
Commonwealth of Pennsylvania with its principal place of business
at 212 Locust Street, Suite 408, Harrisburg, Pennsylvania. At all
times relevant hereto, the Pennsylvania Distributors Association, Inc,
promoted the distribution and sale of cigarettes manufactured by the
Tobacco Companies throughout the Commonwealth of
Pennsylvania.
M. United Wholesale Tobacco and Candy is a Pennsylvania
Corporation organized and doing business under the laws of the
Commonwealth of Pennsylvania with its principal place of business
at 4718 Pennypack Avenue, Philadelphia, Pennsylvania. At all times
relevant hereto, United Wholesale Tobacco and Candy promoted the
distribution and sale of cigarettes manufactured by the Tobacco
Companies throughout the Commonwealth of Pennsylvania.
N. Each and every Defendant listed above, and/or their predecessors
and successors in interest did business in the Commonwealth of
Pennsylvania, made contracts to be performed in whole or in part in
Pennsylvania and/or manufactured, tested, sold, offered for sale,
supplied or placed in the stream of commerce or, in the course of
business, materially participated with others in so doing, tobacco
products which the Defendants knew to be defective, unreasonably
dangerous and hazardous and which the Defendants knew would be
substantially certain to cause injury to Plaintiffs and others similarly
situated and as described herein, committed and continue to commit
tortious and other unlawful acts in the Commonwealth of
Pennsylvania.
The Defendants names in paragraphs 5 L-O are sometimes referred to
as "Distributor Defendants".
CLASS ACTION ALLEGATIONS
6.
The named Plaintiffs bring this class action on behalf of themselves
and all other persons similarly situated, for this purpose of asserting
the claims alleged in this Petition on a common basis. The Plaintiffs'
proposed class is defined as: (A) All nicotine dependent persons who
are residents of the Commonwealth of Pennsylvania who have
purchased and smoked cigarettes manufactured, promoted or sold by
the Defendants; (B) the estates, representatives, and administrators of
Pennsylvania residents who were or are nicotine dependent cigarette
smokers; and, (C) the spouses, children and relatives of these
Pennsylvania residents who were or are nicotine-dependent cigarette
smokers as their heirs or survivors. Collectively, all of these persons
shall be referred to as the "Class".
7.
For purposes of the Class definition (paragraph 6, above), and the
claims asserted by the Plaintiffs and Class members in this Petition,
"nicotine dependent" refers to persons having or had nicotine
dependence under the criteria thereof set forth in the current edition of
the American Psychiatric Association's Diagnostic and Statistical
Manual of Mental Disorder, 3d Ed. Revised ("DSM IIIR"). For
purposes of the Class definition and the claims asserted by the
Plaintiffs and Class members in this Petition, the terms
"dependent/dependence" and "addictive/addiction" are used
interchangeably.
8.
Excluded from the Class are the Defendants named herein; any entity
in which any of the Defendants has a controlling interest; any of the
officers, directors, or employees of any of the Defendants; and the
legal representatives, heirs, successors, and assignees of any of the
Defendants.
9.
This action is brought and may properly be maintained as a class
action pursuant to the provisions of the Pennsylvania Rules of Civil
Procedure, Rule 1701, et seq. This action satisfies the numerosity,
commonality, typicality, adequacy, and the fair and efficient method
for adjudication of the controversy under Rule 1708 and thereby
satisfies the requirements of these statutory provisions and the
jurisprudence of the courts of the Commonwealth of Pennsylvania.
10.
Numerosity of the Class- Pa. Rule 1702(1): The Class is so
numerous that the individual joinder of all its members is
impracticable. In excess of one million Pennsylvanians smoke
cigarettes. Hundreds of Pennsylvanian adolescents begin smoking
for the first time every day. Cigarettes contain nicotine. Nicotine is an
addictive drug that causes most cigarette smokers to become
dependent on cigarettes. The Plaintiffs allege that the Defendants
knew and intended that users of the Tobacco Companies' products
would become addicted to these products. Accordingly, the Plaintiffs
are informed and believe, and on that basis allege, that the Class
includes thousands, if not one million or more, members. Class
members may be informed of the pendency of this class action by
published and broadcast notice.
11.
Existence and Predominance of Common Questions of Law and Fact
- Pa. Rule 1702 (2): Questions of law and fact exist as to all members
of the Class and predominate over any questions affecting only
individual members of the Class. These common legal and factual
questions arise from two central issues which do not vary from Class
member to Class member and which may be determined without
reference to the individual circumstances of any particular Class
member (A) All Defendants' course of conduct in manufacturing,
selling, and/or distributing cigarettes in the Commonwealth of
Pennsylvania; and (B) the biochemical and psychoactive properties of
nicotine. These common legal and factual questions include, but are
not limited to, the following:
(1) Whether nicotine is addictive;
(2) Whether and when the Defendants knew that nicotine is addictive;
(3) Whether the Defendants knew or should have known that the
levels of nicotine in their cigarettes were addictive;
(4) Whether the Defendants manipulated the levels of nicotine in their
cigarettes;
(5) Whether the Defendants manipulated the nicotine levels in their
cigarettes for the purpose of causing and sustaining dependence on
their products;
(6) Whether the Defendants' course of conduct in denying that
nicotine is addictive and manipulating the levels of nicotine in their
cigarettes so as to addict consumers or sustain addiction constitutes
deception, intentional misrepresentation and/or concealment of
material facts;
(7) Whether the Defendants' conduct constitutes forms of negligent
mispresentations;
(8) Whether the Defendants' conduct constitutes negligence;
(9) Whether the Defendants violated the product liability/strict liability
law of Pennsylvania;
(10) Whether the Defendants breached expressed warranties;
(11) Whether thee Defendants breached any implied warranties of
merchantability;
(12) Whether the Defendants are liable for intentional infliction of
emotional distress;
(13) Whether the Defendants negligently designed their cigarettes in
terms of nicotine content;
(14) Whether the Defendants failed to adequately disclose facts
regarding the addictive nature of cigarettes through channels of
communication other than advertising and promotion;
(15) Whether the consistent presence of certain levels of nicotine in
Defendants' cigarettes and Defendants' course of conduct in
marketing them constitute a manufacturing, design, and/or marketing
defect for purposes of strict products liability;
(16) Whether Defendant manufacturers add acetaldehyde and
ammonia compounds to boost nicotine uptake;
(17) Whether Defendant manufacturers cigarettes in such a way as to
cause the reporting of lower cigarette levels of nicotine than actually
present in the cigarette smoke;
(18) Whether Defendants acted to inhibit or deter investigators from
investigating and/or report effects of acetaldehyde and ammonia
compounds in the nicotine addiction process;
(19) Whether the Defendants are strictly liable in tort for selling a
dangerously defective product;
(20) Whether the Class members are threatened with irreparable harm
and whether they are entitled to injunctive and other equitable relief,
and, if so, the nature of such relief;
(21) Whether the Class members are entitled to medical monitoring at
the Defendants' expense; and
(22) Whether the Class is entitled to compensatory and punitive damages, and, if so, the nature of such damages;
(23) Whether Distributor Associations and/or Distributor Defendants acted in concert with Defendant manufacturers as set forth above.
12.
Typicality of Claims - Pa. Rule 1702 (3): The Plaintiffs' claims are
typical of the claims of the members of the Class, all of whom have
purchased and smoked cigarettes manufactured and/or distributed by
the Defendants in the Commonwealth of Pennsylvania and have
become addicted to those products. The Plaintiffs and all members of
the Class have sustained and/or will continue to sustain damages and
injuries and are facing irreparable harm arising out of the Defendants'
common course of fraudulent and/or negligent conduct designed to
create and sustain addiction to and dependency on cigarettes.
13.
Adequacy of Representation - Pa. Rule 1702 (4): The Plaintiffs are
adequate representatives of the Class because they are members of
the Class and their interests do not conflict with the interests of the
members of the Class they seek to represent. They have retained
counsel competent and experienced in the prosecution of complex
consumer fraud, mass tort, and products liability class actions, and
they intend to prosecute this action vigorously for the benefit of the
Class. The interests of the members of the class will be fairly and
adequately protected by the Plaintiffs and their undersigned counsel.
14.
Fair and Efficient Adjudication - Pa. Rule 1702 (5); 1708: A Class
action is preferable to other available methods for the fair and
efficient adjudication of this litigation since individual litigation of the
Class members' claims is impracticable. Even if some Class
members could afford individual litigation, the courts of the
Commonwealth of Pennsylvania could not It would be unduly
burdensome to the courts of this Commonwealth in which, individual
litigation of the facts of thousands of identical cases would proceed.
Individual litigation increases the delay and expense to all parties and
the courts in resolving the complex legal and factual issues of these
cases. By contrast, the class action device presents far fewer
management difficulties and provides the benefits of single
adjudication, economies of scale, and comprehensive supervision by
a single court. All criteria of Rule 1708 for the fair and efficient
method of adjudication is exceeded by certification of this action; (a)
common questions of law and fact predominate, (b) the size of the
class while numerous is manageable, (c) separate actions would
create a risk of inconsistent or varying adjudications, (d) individual
adjudications would substantially impair or impede the rights of
others in the class, (e) no litigation has been commenced involving
the same issues, (f) the forum of state court is appropriate and indeed
mandated by federal court, (g) the separate claims of individual class
members are insufficient in amount to support separate actions, (h)
the amount to be recovered by individual members will not be so
small in relation to the expense and effort of administering the action
and (I) the tobacco industry has acted and refused to act on grounds
applicable to the class involving nicotine addiction thereby making
final equitable or declaratory relief appropriate. Notice of the
pendency and of any resolution of this class action can be provided to
Class members by publication and broadcast.
FACTUAL ALLEGATIONS
I. The Nicotine in Cigarettes is Highly Addictive
15.
The Tobacco Companies reap enormous profits from their
manufacture and sale of cigarettes throughout the United States,
including the Commonwealth of Pennsylvania and Philadelphia
County. The Tobacco Companies' earnings of the last Year alone
exceeded six billion dollars involving gross sales of forty-five billion
dollars. The Tobacco Companies, make, advertise and sell cigarettes
despite their knowledge of the following facts: more than 10 million
Americans have died as a result of smoking cigarettes; more than
480,000 Americans die every year as a result of smoking cigarettes;
almost one death in every five is due to a smoking related illness; the
leading cause of preventable death in the United States today is
smoking cigarettes; smoking causes cardiovascular disease and is
responsible for approximately one-third of all heart disease deaths;
smoking causes almost all lung and throat cancers and is responsible
for approximately one-tenth of all cancer deaths; stroking causes
various pulmonary diseases, including emphysema; smoking causes
stillbirths and neonatal deaths among the babies of mothers who
smoke; and cigarettes may contain any number of approximately 700
"additives", including a number of toxic and dangerous chemicals.
Congressman Henry W. Waxman (D. Calif.), former Chairman of
the House Subcommittee on Health and the Environment, has stated
"that cigarettes are the single most dangerous consumer product ever
sold".
16.
Despite the overwhelming weight of scientific evidence that smoking
cigarettes poses serious health risks, and despite the gruesome
statistical legacy being left by the Tobacco Industry, thousands, if not
one million or more, Pennsylvania residents continue to smoke
cigarettes, including many new teenage smokers everyday, because
they are addicted to or are dependent upon these products. More
specifically, they are addicted to nicotine, the drug in tobacco that
causes an addiction similar to that suffered by users of heroine and
cocaine.
17.
Cigarettes contain nicotine. Nicotine is an addictive substance and the
use of cigarettes results in addiction to them. Nicotine causes
compulsive use of cigarettes, despite knowledge that they are
harmful, if not lethal; nicotine has a psychoactive (mood-altering)
effect in the brain; and, nicotine invokes what is called "reinforcing
behavior", causing continued use of the nicotine containing products.
Cigarette smokers suffer an inability to quit, notwithstanding a desire
to do so, and those who do quit (or attempt to) endure withdrawal
symptoms such as headaches, insomnia, depression, leek of
concentration, and anxiety.
18.
The addictive power of nicotine is further illustrated by these
statistical facts: at least two thirds of adults who smoke say they wish
they could quit; 17 million Americans try to quit smoking each year,
but fewer than 1 out of 10 succeed; for every smoker who quits 9 try
and fail; 8 out of 10 smokers say they wish they had never started
smoking; after surgery for lung cancer, almost half of the smokers
resumed smoking; among smokers who suffer heart attack, 38%
resume smoking while they are still in the hospital; even when a
smoker has their larynx removed, 40% try smoking again; 7096 of
young people ages 12 to 18 who smoke say they believe they are
already dependent on cigarettes; and 40% of high school seniors who
smoke regularly have tried to quit and failed. According to David A.
Kessler, M.D., Commissioner of the United States Food and Drug
Administration, "once they have started regularly, most smokers are
in effect deprived of the choice to stop smoking...Seventeen million
Americans try to quit smoking each year. But, more than fifteen
million are unable to exercise that choice because they cannot break
their addiction to cigarettes.
19.
The 1988 Surgeon General's Report, The Health Consequences of
Smoking: Nicotine Addiction" contained these conclusions: (A)
"Cigarettes and other forms of tobacco are addicting.; (B) "Nicotine
is the drug in tobacco that causes addiction.; and (C) "The
pharmacologic and behavioral processes that determine tobacco
addiction are similar to those that determine addiction to drugs such
as heroine and cocaine." Nicotine in cigarettes is now recognized as a
highly addictive substance by such major medical organizations as
the Office of U.S. Surgeon General, the World Health Organization,
the American Medical Association, the American Psychiatric
Association, the American Psychological Association, the American
Society of Addiction Medicine, the American Public Health
Association, and the Medical Research Council in the United
Kingdom. The National Institute on Drug Abuse recently called
cigarette smoking the most common example of drug dependence in
the United States.
20.
Nicotine is now recognized as an addictive substance by such major
medical organizations as the Office of U.S. Surgeon General, the
World Health Organization, the American Medical Association, the
American Psychiatric Association, the American Psychological
Association, the American Society of Addiction Medicine, the
American Public Health Association and the Medical Research
Counsel in the United Kingdom. The National Institute of Drug
Abuse has called cigarette smoking the most common example of
drug dependence in the United States.
21.
Despite the recent recognition of nicotine's addictive properties by
these and other organizations, the Tobacco Companies and their
Distributors continue to misinform the American public in general
and the Pennsylvania residents who are members of this Class.
Although it now appears that the Tobacco Companies have known
for decades, on the basis of their own long-concealed research and
testing, that nicotine is addictive, they have denied, and continue to
deny, that nicotine is addictive. The Tobacco Companies' insistent
and affirmative denial that nicotine is addictive, coupled with their
pervasive advertising, promotional and public relations strategy, is
designed to and has effectively nullified the public's meaningful
appreciation of the nature and extent of nicotine dependence.
Specifically, the tobacco Companies' emphasis on smoking as a
voluntary personal choice and its positive social benefits misleads the
public, especially the impressionable young people, into thinking that
smoking may be stopped as easily as started. Knowledge of
addiction then may thus come too late, when the phenomenon of
addiction prevents or complicates any "personal choice" to quit.
II. Despite Its Knowledge that Nicotine is Addictive, the Tobacco
Manufacturers Falsely Claim that Nicotine i$ not Addictive.
22.
The Defendants know of the difficulties smokers experience in
quitting smoking and of the tendency of addicted individuals to focus
on any rationalization to justify their continued smoking. The
Defendants exploit this weakness and capitalize upon the known
addictive nature of nicotine. Nicotine addiction guarantees a market
for cigarettes. The addictive nature of the nicotine in cigarettes
virtually eliminates personal choice in those who become addicted.
23.
By no later than the early 1960s, and perhaps as early as the 1940s,
the Tobacco Companies were fully aware, based on their own
scientific research, that nicotine is an addictive substance and that
regular cigarette smoking results in nicotine dependence. For
example, an internal Philip Morris report from 1971 describes the
difficulties a smoker has in an effort to stop smoking once they are
addicted to nicotine. "Even after eight months, quitters were apt to
report having neurotic symptoms, such as feeling depressed, being
restless and tense, being ill-tempered, having a loss of energy, being
apt to doze off, etc. They were further troubled by constipation and
weight gains..."
24.
An internal report written in 1973 by William J. Dunn, Jr., a senior
scientist with Philip Morris, says the following:
The primary incentive to cigarette smoking is the immediate
salutatory effect of inhaled smoke upon body function...As with
eating and copulating, so it is with smoking. The physiological
effects serve as the primary incentive; all other incentives are
secondary...Without nicotine, the argument goes, there would be no
smoking. Some strong evidence can be marshaled to this argument:
(1) No one has ever become a cigarette smoker by smoking cigarettes
without nicotine.
(2) Most of the physiological responses to inhaled smoke have been
shown to be nicotine-related.
25.
Another internal Philip Morris document, this one from 1981,
acknowledges that:
Nicotine is a powerful pharmacological agent with multiple sites of
action and may be the most important component of cigarette smoke.
Nicotine and an understanding of its properties are important to the
continued well being of our cigarette business since this "alkaloid has
been cited often as the reason for smoking. and theories have been
advanced for "nicotine titration" by the smoker. Nicotine is known to
have effects on the central nervous system as influencing memory,
reaming, pain perception, response to stress, and level of arousal.
26.
Additional documents are, likewise, replete with evidence of such
knowledge:
1. In 1962, Sir Charles Ellis, scientific advisor to the board of
directors of British American Tobacco Company ("B.A.T.C.O."),
Brown & Williamson's parent company, stated at a meeting of
BATCO's worldwide subsidiaries, that "smoking is a habit of
addiction" and the "[n]icotine is not only a very fine drug, but the
technique of administration by smoking has considerable
psychological advantages..." He subsequently described Brown &
Williamson as being "in the nicotine rather than the tobacco
industry."
2. A research report from 1963 commissioned by Brown &
Williamson states that when a chronic smoker is denied nicotine, "A
body left in this unbalanced state craves for renewed drug intake in
order to restore the physiological equilibrium. This unconscious
desire explains the addiction of the individual to nicotine." No
information from that research has ever been voluntarily disclosed to
the public; in particular, it was not shared with the Committee that
was preparing the first Surgeon General report and hence was not
reflected in that report.
3. Addison, Yeaman, General Counsel at Brown & Williamson,
summarized his view about nicotine in an internal memorandum also
in 1963: "Moreover, nicotine is addictive. We are, then, in the
business of selling nicotine, an addictive drug, effective in the release
of stress mechanisms."
4. Internal reports prepared by Philip Morris in 1972 and the Philip
Morris U.S.A. Research Center in March 1978 demonstrate Philip
Morris' understanding of the role of nicotine in tobacco use; "We
think that most smokers can be considered nicotine seekers, for the
pharmacological effect of nicotine is one of the rewards that come
from smoking. Wh~en the smoker quits, he forgoes his accustomed
nicotine. The change is very noticeable, his misses the reward, and
so he returns to smoking."
5. From 1940-1970, the American Tobacco Company conducted its
own nicotine research, funding over 90 studies on the
pharmacological and other effects of nicotine on the body. This
research constitutes 80% of all biological studies funded by the
company over this period. In 1969, the American Tobacco Company
even test marketed a nicotine-enriched cigarette in Seattle,
Washington.
6. In a 1972 document entitled "RJR Confidential Research Planning
Memorandum on the Nature of the Tobacco Business and the Crucial
Role of Nicotine Therein", an R.J. Reynolds executive wrote: "In a
sense the tobacco industry may be thought of as being a specialized,
highly ritualized, and stylized segment of the pharmaceutical
industry. Tobacco products uniquely contain and deliver nicotine, a
potent drug with a variety of physiological effects."
27.
Documents from a BATCO study called Project Hippo, uncovered
only in May 1994, show that as far back as 1961, this cigarette
company was actively studying the physiological and
pharmacological effects of nicotine. Project Hippo reports were
circulated to other U.S. cigarette manufacturers and to TIRC,
demonstrating that at least some of the industry's nicotine research
was shared, BATCO sent the reports to official at Brown &
Williamson and R.J. Reynolds and circulated a copy to TIRC with a
request that TIRC "consider whether it would help the U.S. industry
for these reports to be passed on to the Surgeon General's
Committee."
28.
Similarly, an RJR-MacDonald Marketing Summary Report from
1983 concluded that the primary reason people smoke "is probably
the physiological satisfaction provided by the nicotine level of the
product."
29.
To this day, the cigarette manufacturers have concealed from the
public and public health officials their extensive knowledge of the
addictive properties of nicotine and its critical role in smoking and
continue to contend that nicotine is not addictive and that cigarettes
are not harmful to health.
30.
As recently as December 1995, the Wall Street Journal reported on an
internal Philip Morris draft document analyzing the competitive
market for nicotine products for the years 1990-1992. The report
describes the importance of nicotine: "Difference people smoke for
different reasons. But the primary reason is to deliver nicotine into
their bodies." It is a physiologically active, nitrogen containing
substance. Similar organic chemicals include nicotine, quinine,
cocaine, atropine and morphine, While each of these substances can
be used to affect human physiology, nicotine has a particularly broad
range of influence. During the smoking act, nicotine is inhaled into
the lungs in smoke, enters the bloodstream and travels to the brain in
about eight to ten seconds.
31.
Recently disclosed handwritten notes dated 1965 from Ronald A.
Tamol, who until 1993 was Philip Morris' Director of Research and
Brand Development, refer to "minimum nicotine...to keep the normal
smoker hooked."
32.
The cigarette manufacturers have affirmatively misrepresented to
consumers and to Congress the role of nicotine in tobacco use. Even
today, Brown & Williamson, R.J. Reynolds and the Tobacco
Institute continue to claim that nicotine is important in cigarettes for
taste and "mouth-feel". However, tobacco industry patents
specifically distinguish nicotine from flavorants and an R.J.
Reynolds book on flavoring tobacco, while listing approximately a
thousand flavorants, fails to include nicotine as a flavoring agent.
The cigarette industry has actually concentrated on developing
technologies to mask the acrid flavor of increased levels of nicotine in
cigarettes.
33.
Patent filings by the Tobacco Companies further reveal their
knowledge of the addictive quality of nicotine. In a 1971 patent
filing, Philip Morris discusses maintaining the "nicotine content at a
sufficiently high level to provide the desired physiological activity."
Years of numerous patent filings by the Tobacco Companies
underscore the industry's knowledge that nicotine is addictive.
34.
Despite their knowledge that cigarette smoking is, as a result of
nicotine, extremely addictive, the Tobacco Companies still continue
to deny that smoking is addictive. Through their individual
advertising and public relations campaigns, and collectively through
the work of the Tobacco Institute, the Tobacco Companies have
successfully promoted and sold cigarettes by concealing and
misrepresenting their highly addictive nature. The Congressional
Subcommittee on Health and the Environment commenced a public
hearing March 25, 1994, on the potential regulation of nicotine-
containing products under the Federal Food, Drug and Cosmetic Act.
In the wake of the March 25, 1994, Congressional Hearing,
spokespersons for the Tobacco Institute and the Tobacco Companies
have denied in nationwide television broadcasts and print
publications that nicotine is addictive. On April 14, 1994, the chief
executives of each of the Tobacco Companies testified under oath
before Congress and told the American public that nicotine is not
addictive. Following the appearance of the Tobacco Companies'
executives before Congress, Philip Morris took out full-page
newspaper ads that stated, in part: "Philip Morris does not believe
cigarette smoking is addictive."
35.
On February 25, 1994, David A. Kessler, M.D., Commissioner of
the FDA, sends a letter to Scott D. Bailin, Esq., Chairman of the
Coalition on Smoking and Health, asserting: "Evidence brought to
our attention is accumulating that suggests that cigarette
manufacturers may intend that their products contain nicotine to
satisfy an addiction on the part of some of their customers. The
possible inference that cigarette vendors intend cigarettes to achieve
drug effects in some smokers is based on mounting evidence we
have received that (1) the nicotine ingredient in cigarettes is a
powerfully addictive agent and (2) cigarette vendors control the levels
of nicotine that satisfy this addiction."
36.
In response to Kessler's letter, on March 15, 1994, in a letter to The
New York Times, James W. Johnston, Chairman and Chief
Executive Officer of R.J. Reynolds, continued to assert that nicotine
was not addictive. Johnston based his assertion upon the success rate
of American adults who had quit smoking.
37.
On March 25, 1994, David Kessler testified before the Waxman
Subcommittee that "the cigarette industry has attempted to frame the
debate on smoking as the right of each American to choose. The
questions we must ask is whether smokers really have that choice."
Dr. Kessler stated:
a. "Accumulating evidence suggests that cigarette manufacturers may
intend this result-that they may be controlling the levels of nicotine in
their products in a manner that creates and sustains an addiction in the
vast majority of smokers."
b. "We have information strongly suggesting that the amount of
nicotine in a cigarette is there by design."
c. [T]he public thinks of cigarettes as simply blended tobacco rolled
in paper. But they are much more than that. Some of today's
cigarettes may, in fact, qualify as high technology nicotine delivery
systems that deliver nicotine in precisely calculated quantities-
quantities that are more than sufficient to create and to sustain
addiction is the cast majority of individuals who smoke regularly."
d. "[T]he history of the tobacco industry is a story of how a product
that may at one time have been a simple agricultural commodity
appears to have become a nicotine delivery system."
e. "[T]he cigarette industry has developed enormously sophisticated
methods for manipulating nicotine levels in cigarettes."
f. "In many cigarettes today, the amount of nicotine present is a result
of choice, not chance. [S]ince the technology apparently exists to
reduce nicotine in cigarettes to insignificant levels, why, one is led to
ask, does the industry keep nicotine in cigarettes at all?"
38.
On June 21, 1994, Dr. Kessler told the Waxman Subcommittee that
FDA investigators had discovered that Brown & Williamson had
developed a high nicotine tobacco pant, which the company called Y-
1. This discovery followed Brown & Williamson's flat denial to the
FDA on May 2, 1994, that it had engaged in "any breeding of
tobacco for high or low nicotine levels".
39.
When four FDA investigators visited the Brown 8 Williamson plant
in Macon, Georgia on May 3, 1994, Brown & Williamson officials
denied that the company was involved in breeding tobacco for
specific nicotine levels.
40.
In fact, in a decade-long project, Brown & William secretly
developed a genetically engineered tobacco plant with a nicotine
content more than twice the average found naturally in flue-cured
tobacco. Brown 8 Williamson took out a Brazilian patent for the new
plant, which was printed in Portuguese. Brown 8 Williamson and a
Brazilian sister company, Souza Cruz Overseas, grew Y-1 in Brazil
and shipped it to the United States where it was used in five Brown
& Williamson cigarette brands sold in the United States including
three labeled "light". When the company's deception was uncovered,
company officials stated that close to four million pounds of Y-1
were stored in the company warehouse in the United States.
41.
As part of its cover-up, Brown & Williamson even went so far as to
instruct the DNA Plant Technology Corporation of Oakland,
California which had developed Y-1, to tell FDA investigators that Y-
1 had "never [been] commercialized". Only after the FDA discovered
two United States Customs Service invoices indicating that "more
than a million pounds" of Y-1 tobacco had been shipped to Brown &
Williamson on September 21, 1992, did the company admit that it
had developed the high-nicotine tobacco.
42.
The American public is only now beginning to learn about the
measures taken by the Tobacco Industry to conceal the truth about
nicotine. On March 31, 1994, Congressman Waxman released a
copy of a previously secret Philip Morris-funded research study
substantiating the addictive nature of nicotine. Philip Morris
scientists, upon conducting tests, found strong evidence that nicotine
might be addicting, which suggested further testing should be done.
The experiment used in the study - self-administration by rats - is one
of the primary tests used by the U.S. Food and Drug Administration,
the U.S. Drug Enforcement Agency, and the World Health
Organization to determine whether a drug is addictive. The research
was submitted in 1983 to the scientific journal Psychopharmacology
and was accepted for publication. Prior to publication, the journal
was notified by the scientist that the article was being withdrawn
"due to factors beyond [his] control." The scientist subsequently left
Philip Morris and in 1986 resubmitted a revised version of the article
to the journal. After the article was accepted for publication again, the
scientist was forced to withdraw it by Philip Morris.
43.
If the Tobacco Companies had disclosed their knowledge of the
addictive nature of nicotine when they first acquired this knowledge,
then the public would have reamed about the addictiveness of
nicotine many years ago. As a result, the scientific and medical
community would have had access to critical Tobacco Industry
secrets on the subject, which would have resulted in a more rapid
popular determination and consensus on the subject. The Tobacco
Industry concealed and continues to attempt to conceal the truth about
nicotine in order to sustain the addictions of existing cigarette
smokers and to "hook" thousands of new smokers every day, so that
Tobacco Companies can continue to profit at the expense of the lives
and health of the American public.
44.
Not only does the Tobacco Industry know and conceal that nicotine
is an addictive drug, the Plaintiffs are informed and believe that the
Tobacco Companies intend that their products contain sufficient
nicotine to satisfy addiction on the part of smokers, and therefore
control the levels of nicotine in these products to create and sustain
the addiction. It is this scheme to deceive the American public that
enables the Tobacco Companies to sell its life-threatening products to
tens of millions of Americans, including at least one million
Pennsylvanians, as their captive customers.
III. The Tobacco Companies Manipulate the Level of Nicotine in
Cigarettes With the Intent and for the Purpose of Creating and
Sustaining Addictions to their Products.
45.
The Plaintiffs are informed and believe that the Tobacco Companies
control, or manipulate, the levels of nicotine in cigarettes. The
Tobacco Companies developed technology years ago to remove
nicotine from tobacco and to control precisely the amount of nicotine
in cigarettes. Nevertheless, the Tobacco Companies continue to
manufacture, market and sell their products with levels of nicotine
that are sufficient to produce and sustain addiction.-Rather than
remove nicotine from cigarettes - and hence remove the addictive
drug contained therein - the Tobacco Companies add nicotine to their
cigarettes, through a variety of methods, to maintain levels of
nicotine sufficient to make their cigarettes addictive to consumers.
46.
The Tobacco Companies prepare a substantial portion of the contents
of their cigarettes through what is called a "Reconstitution process".
Prior to the 1940s, the waste products from cigarettes - tobacco leaf
scraps and stems, dried tobacco dust, adhesive reinforcing fibers,
mineral ash modifiers, humectants, and some other inexpensive
materials - were discarded. Thereafter, the tobacco companies began
to we these previously unusable materials to make reconstituted
tobacco. As part of the process, the Tobacco Companies removed
ingredients from these materials at an early stage of the process and
replaced some of the nicotine in later stages. The reconstitution
process allows the Tobacco Companies to manufacture cigarettes at a
lower cost by using less tobacco, which is the most expensive part of
the cigarette, and by making up the difference in content with the
reconstituted tobacco. By removing the nicotine and then carefully
replacing as much nicotine as desired, the Tobacco Companies are
able to control the precise amount of nicotine in cigarettes.
47.
LTR Industries, a subsidiary of Kimberly-Clarke Corporation,
specializes in the tobacco reconstitution process and, as LTR says, in
helping tobacco companies "control" their nicotine. The LTR
reconstitution process is the most widely used in the world. An LTR
advertisement, entitled "More Nicotine, Or Less", published in
tobacco trade publications states:
Nicotine levels are becoming a growing concern to the designers of
modem cigarettes, particularly those with lower "tar" deliveries. The
Kimberly-Clarke tobacco reconstitution process, used by LTR
Industries, permits adjustments of nicotine to your exact
requirements. These adjustments will not affect the other important
properties of customized reconstituted tobacco produced at LTR
Industries: low tar delivery, high filling power, high yield, and the
flexibility to convey organoleptic modifications. We can help you
control your tobacco.
In fact, the process described in the LTR advertisement can raise the
level of nicotine beyond that which is naturally found in tobacco
materials. In 1985, a Tobacco Journal article describing the LTR
process states: "Those standard reconstituted Tobacco Products
contained 0.7 -1.0 nicotine. LTR Industries offers the possibility of
increasing the nicotine content of the final sheet to a maximum of
3.5%...A dramatic increase in tobacco taste and smoke is noted in the
nicotine-fortified reconstituted tobacco."
48.
Without informing the American public, the Tobacco Companies
have long viewed cigarettes in terms of their nicotine delivery
function. For example, Philip Morris' William L. Dunn Jr., wrote in
a 1973 internal memorandum:
Why then is there not a market for nicotine per se, to be eaten,
sucked, drunk injected, inserted or inhaled as a pure aerosol? The
answer, and I feel quite strongly about this, is that the cigarette is in
fact among the most awe-inspiring examples of the ingenuity of man
. . .
The cigarette should be conceived not as a product, but as a package.
The product is nicotine. The cigarette is but one of many package
layers. There is the carton, which contains the pack which contains
the cigarette, which contains the smoke. The smoke is the final
package. The smoker must rip off all of these packaged layers to get
to that which he seeks ....Think of the cigarette as a storage container
for la] days' supply of nicotine .... Think of the cigarette as a
dispenser for a dose unit of nicotine.... Think of a puff of smoke as
the vehicle for nicotine.... Smoke is beyond question the most
optimized vehicle of nicotine and the cigarette the most optimized
dispenser of smoke . . .
Likewise, a 1981 Lorillard study indicates that "current research is
directed toward increasing the nicotine levels while maintaining or
marginally reducing the 'tar' deliveries."
49.
Evidence of the Tobacco Industry's intent and ability to manipulate
nicotine in cigarettes at a sufficiently high level to provide the
"desired physiological activity" is found in years of Tobacco
Company patent applications. Tobacco Company patents illustrate an
intent and ability by the Tobacco Companies to control the amount of
nicotine in cigarettes; to provide desired physiological effects; to
increase nicotine content in cigarettes by adding nicotine to various
parts of the cigarette; to manipulate nicotine levels in cigarettes; and to
manipulate the rate at which the nicotine is delivered in the cigarettes.
For example:
Phillip Morris patent application discusses an invention that "permits
the release into tobacco smoke, in controlled amounts, of desirable
flavorants, as well as the release, in controlled amount and when
desired, of nicotine into tobacco smoke.
A 1971 Phillip Morris patent states:
It has long been known in the Tobacco Industry that in order to
provide a satisfactory smoke, it is desirable to maintain a nicotine
content of Tobacco Products at a uniform level. However, it is
difficult to accomplish this result since the nicotine content of tobacco
varies widely, depending on the type of tobacco and the conditions
under which the tobacco was grown.
Maintaining the nicotine content at a sufficiently high level to provide
the desired physiological activity, taste, and odor which this material
imparts to the smoke, without raising the nicotine content through an
undesirably high level, can thus be soon to be a significant problem
in the tobacco art. The addition of nicotine to tobacco in such a way
that it remains inert and stable in the product, and yet is released in a
controlled amount into the smoke aerosol when the tobacco is
paralyzed, is a result which is greatly desirable.
The present invention provides a solution to this long standing
problem and results in accurate control of the nicotine which is
released in tobacco smoke. By employing the nicotine-releasing
agents in methods of the present invention, it is possible to
incorporate exact amounts of nicotine into tobacco composition,
which will remain constant over extended periods of time and which
will ultimately yield a smoke containing a controlled amount of
nicotine.
Another 1971 Philip Morris patent application discusses a design to
increase the nicotine content in the smoke of the tobacco product by
adding nicotine. One of the expressed objects of the invention was to
"provide an agent for the treatment of tobacco smoke whereby
nicotine is easily released under controlled amounts." The same
Philip Morris application explains that the proposed invention "is
particularly useful for the maintenance of the proper amount of
nicotine in tobacco smoke," and notes that "previous efforts have
been made to add nicotine to Tobacco Products when the nicotine
level in the tobacco was undesirably low."
A 1980 Loews' Corporation patent application discusses a process
that "enables the manipulation of the nicotine content of tobacco
material, such as cut leaf and reconstituted leaf, by removal of
nicotine from a suitable nicotine tobacco source, or by the addition of
nicotine to a low nicotine material."
A 1986 R.J. Reynolds Tobacco Company patent indicates that the
Tobacco Companies can precisely manipulate the rate at which the
nicotine is delivered in the cigarette: "It is a further object of this
invention to provide a cigarette which delivers a larger amount of
nicotine in the first few puffs of the cigarette than in the last few
puffs."
A 1991 R.J. Reynolds Tobacco Company patent application states
that "processed tobaccos can be manufactured under conditions
suitable to provide products having various nicotine levels."
50.
During the March 25, 1994, Congressional Hearings, FDA
Commissioner Dr. David Kessler testified that accumulating evidence
suggests that the Tobacco Companies may be controlling smokers'
choice by controlling the level of nicotine in their products in a
manner that creates and sustains an addiction in the vast majority of
smokers." Dr. Kessler went on to say that some of "today's
cigarettes may, in fact, qualify as high technology nicotine delivery
systems that deliver nicotine in precisely calculated quantities -
quantities that are more than sufficient to create and sustain an
addiction in the vast majority of individuals who smoke regularly."
During the March 25, 1994 Hearing, Dr. Kessler and others
presented evidence of the Tobacco Companies' manipulation of
nicotine levels, including reference to internal memoranda and more
than 30 industry patents, several of which are identified in paragraph
49, above.
51.
Information about the Tobacco Companies' manipulation of the
nicotine level in cigarettes, with the intent and purpose of creating
and sustaining addictions to their cigarettes, has only recently come
to the public's attention. An ABC television show, Day One,"
broadcast an episode February 28, 1994, entitled, "Smokescreen -
Cigarette Companies and Nicotine Levels," during which "Day
One's" investigators reported their findings that the Tobacco
Companies have been carefully controlling the levels of nicotine in
their products for years. "Day One's" investigators reported that, to
verify that nicotine is being added to reconstituted tobacco in
cigarettes, they went to the American Health Foundation which
analyzed the reconstituted tobacco portion of several brands of R.J.
Reynolds Tobacco Company cigarettes. According to "Day One", the
samples tested had up to 70% of the nicotine that would be found in
regular tobacco.
52.
Just as the Tobacco Companies deny that the nicotine contained in
cigarettes is addictive, through their individual advertising and public
relations campaigns and collectively through The Tobacco Institute,
the Tobacco Companies have denied unequivocally that they are
engaged in controlling the level of nicotine in cigarettes for the
purpose of developing and sustaining addiction to their products.
Since the "Day One" program broadcast by ABC and the March 24,
1994 Congressional Hearings, spokespersons for The Tobacco
Institute and the Tobacco Companies have in nationwide television
broadcasts and publications denied all the charges that the Tobacco
Companies manipulate nicotine levels in cigarettes. During their
appearance before Congress on April 14, 1994, the chief executives
of each of the Tobacco Companies testified that their companies do
not manipulate nicotine levels in or otherwise add nicotine to their
cigarettes to create or sustain addiction to their products.
53.
Nicotine content of the raw tobacco is not the only variable
manipulated by the cigarette manufacturers to deliver a
pharmacologically active dose of nicotine to the smoker. Cigarettes
are not simply cut tobacco rolled into a paper tube. Modern cigarettes
as sold in Pennsylvania are painstakingly designed and manufactured
to control nicotine delivery to the smoker.
54.
For example, cigarette manufacturers add several ammonia
compounds during the manufacturing process which increase the
delivery of nicotine and almost double the nicotine transfer efficiency
of cigarettes.
55.
Brown & Williamson publicly denies that the use of ammonia in the
processing of tobacco increases the amount of nicotine absorbed by
the smoker. Nevertheless, the company's own internal documents
reveal that it and its rivals use ammonia compounds to increase
nicotine delivery. A 1991 Brown & Williamson confidential blending
manual states:
"Ammonia, when added to a tobacco blend, reacts with the
indigenous nicotine salts and liberates free nicotine. . . As the result
of such change the ration of extractable nicotine to bound nicotine in
the smoke may be altered in favor of extractable nicotine. As we
know, extractable nicotine contributes to impact in cigarette smoke
and this is how ammonia can act as an impact booster."
According to the Brown & Williamson manual, all American cigarette
manufacturers except Liggett use ammonia technology in their
cigarettes.
56.
Defendant have fraudulently concealed the existence of the causes of
action alleged below. The Plaintiff and members of the general public
have exercised due diligence to learn of their legal rights, and despite
such diligence, failed to uncover the existence of the violations
alleged below until very recently. Defendants affirmatively concealed
the existence of the causes of action alleged below through the
following actions, among others:
a. testifying falsely under oath before the United States Congress,
b. Providing false explanations to customers and to governmental
entities regarding the health hazards of tobacco and the addictive
qualities of nicotine,
c. Conducting activities in furtherance of the conspiracy in secret,
including clandestine meetings, using tobacco company attorneys to
secure documents that might reveal the dangers of cigarettes and the
addictive nature of nicotine, closing done research projects and
moving research and information facilities outside the United States,
d. Requiring employees to keep secret all information about the
dangers of cigarette smoking and the addictive nature of nicotine
under threats of severe legal consequences.
THE TOLLING OF THE STATUTE OF LIMITATIONS
57.
The statute of limitations as to the Plaintiffs and all Class members
has been interrupted by the Defendants' affirmative and intentional
acts of fraudulent concealment, suppression and denial of the facts as
alleged above. The Plaintiffs are informed and believe that such acts
of fraudulent concealment included intentionally concealing and
refusing to disclose internal documents, suppressing and subverting
medical and scientific research, and failing to disclose and
suppressing information concerning the addictive properties of
nicotine and the Tobacco Companies' manipulation of the levels of
nicotine in their cigarettes to addict consumers. Through such acts of
fraudulent concealment, the Tobacco Companies have successfully
concealed from the public the truth about the addictive nature of
tobacco, and their manipulation of nicotine levels in their cigarettes,
thereby tolling the statute of limitations as to the Plaintiffs and all
Class members. The Plaintiffs and all other Class members could not
reasonably have discovered the true facts until very recently, the truth
having been fraudulently and knowingly concealed by the Tobacco
Companies for years.
58.
The Tobacco Companies were under a duty to disclose their
manipulation of nicotine levels fin their cigarettes because this is non
public information over which the Tobacco Companies had exclusive
control, because the Tobacco Companies knew that this information
was not generally available to the Plaintiffs or to Class members, and
because this information was crucial to the Plaintiffs and Class
members in making their purchasing decisions. As a result of this
concealment, Class members were deprived of informed consent
regarding their ingestion of an addictive drug, and were deprived of
any choice on which to make a risk/bereft assessment.
59.
Until shortly before filing of the Complaint in this action, the
Plaintiffs and the members of this Class had no knowledge that the
Defendants were engaged in the wrongdoing alleged herein. Because
of the fraudulent and active concealment of the wrongdoing by the
Tobacco Companies and the passive concealment by their
Distributors, including certain deliberate efforts - which continue to
this day - to give the Plaintiffs and the Class members the materially
false impression that nicotine is not addictive and that the Tobacco
Companies are not manipulating the nicotine levels of their cigarettes,
the Plaintiffs and the members of the Class could not reasonably have
discovered the wrongdoing at any time prior to Defendants' wrongful
conduct constitutes a "continuous tort" which, for statute of limitation
purposes, renews itself from day to day, until the tortious conduct by
the Defendants ceases, or until the injury to Plaintiff and putative
class members abates.
60.
Plaintiffs hereby affirm that no claims relating to cigarette labeling are
being made pursuant to the advertising and warnings pre-empted by
the Federal Cigarette and Labeling and Advertising Act 15 USC
Section 1331.
FIRST CLAIM FOR RELIEF
[Suppression And Deceit]
61.
The Plaintiffs, on behalf of themselves and all other persons similarly
situated, reallege, as if fully set forth, each and every allegation
contained in paragraphs 1 through 60 above, and further allege:
62.
At all times relevant hereto, the Defendants have repeatedly uniformly
denied that nicotine is not addictive. Moreover, the Tobacco
Companies have recently stated under oath that they do not
manipulate nicotine levels in their cigarettes so as to addict or
maintain the addiction of consumers, and denied that nicotine is
addictive.
63.
In representations to the Plaintiffs and members of the Class, the
Defendants uniformly omitted and were silent about the following
material information: Nicotine is addictive and the Tobacco
Companies manipulate nicotine levels and acetaldehyde and ammonia
compounds in their cigarettes so as to addict consumers.
64.
Because of the health dangers and risks of smoking cigarettes, the
Defendants were under a duty to disclose facts to the Plaintiffs and
Class members about the addictive nature of nicotine, the Tobacco
Companies' manipulation of the nicotine levels in cigarettes, and the
Tobacco Companies' intent to addict the Plaintiffs and the Class
members. The Defendants had access to material facts concerning the
addictive nature of nicotine, the Tobacco Companies' manipulation of
nicotine levels in Defendants' cigarettes, and the Tobacco
Companies' intent to addict or maintain the addiction of the Plaintiffs
and Class members. The Defendants knew that, prior to the
Plaintiffs' addiction to nicotine, the Plaintiffs and Class members
could not reasonably have discovered the addictive nature of nicotine,
the Tobacco Companies' manipulation of the nicotine levels in their
cigarettes, and the Tobacco Companies' intent to addict or maintain
the addiction of the Plaintiffs and the Class members. In addition, the
Defendants actively concealed and/or remained silent about the
addictive nature of nicotine, the Tobacco Companies' manipulation of
nicotine levels in their cigarettes, and the Tobacco Companies' intent
to addict or maintain the addiction of the Plaintiffs and the Class
members.
65.
The representations were false when made and the Defendants knew,
reasonably should have known, or were reckless in not knowing that
they were false. In fact, nicotine was known to the Defendants to be
addictive, the level of nicotine in the Tobacco Companies' cigarettes
was known to be manipulated by the Tobacco Companies, and the
intent to addict or maintain the addiction of the Plaintiffs and Class
members was known to the Tobacco Companies. The actions of the
Defendants, all done to maximize sales and profit at the expense of
the class members' and the public's health and safety throughout the
Commonwealth of Pennsylvania, were so outrageous as to constitute
ill will, bad motive and reckless indifference to the interests of
Pennsylvanians.
66.
The misrepresentations and omissions were made deliberately,
willfully, maliciously, and/or negligently to mislead the Plaintiffs and
the members of the Class.
67.
The Plaintiffs and the members of the Class had no way to determine
that the Defendants' representations were false and misleading, and
that they included material omissions.
68.
By reason of Defendants' misrepresentations and failure to disclose,
the Plaintiffs and the members of the Class are addicted or subject to
be addicted to the Defendants' cigarettes and have been injured in an
amount to be proven at trial. The Plaintiffs and the Class members
therefore seek an award of all compensable and equitable relief to
which they are entitled by law.
69.
The Tobacco Companies knew that nicotine was addictive, that they
manipulated the amount of nicotine level in their cigarettes, and that
they intended to addict the Plaintiffs and the Class members, but they
failed and/or refused to disclose these facts to the Plaintiffs and the
Class members, all with the purpose of inducing them to purchase
the Tobacco Companies' cigarettes, thus causing the Plaintiffs and
the Class to incur physical, emotional, economic and other damages
in an amount to be proven at trial. Additionally, the Distributors
knew or reasonably should have known that nicotine was addictive,
and as the Distributor of a product known to cause health hazards and
health risks, they owed a duty to the Plaintiffs and the Class to
disclose these facts through channels of communication other than
advertising and promotion.
70.
All of the Defendants, therefore, are liable to the Plaintiffs and to the
members of the Class jointly and severally for all general, special,
and equitable relief to which the Plaintiffs and the Class are entitled
by law.
SECOND CLAIM FOR RELIEF
[Negligent Misrepresentation]
71.
The Plaintiffs, on behalf of themselves and all other persons similarly
situated, reallege, as if fully set forth, each and every allegation
contained in paragraphs 1 through 70, above, and further allege:
72.
By reason of their knowledge and expertise regarding the addictive
nature of nicotine, manipulation of the amount of nicotine level in
their cigarettes, and the Tobacco Companies' intent to addict, and by
reason of their statements to consumers in advertisements and other
communications, and by reason of their silence and inaction at all
times relevant hereto, the Defendants owed the Plaintiffs and the
members of the Class a duly of care which required, among other
things, that the Defendants be truthful and accurate in their
representations to the Plaintiffs and members of the Class concerning
their cigarettes.
73.
The Defendants breached their duty of care to the Plaintiffs and the
Class by negligently making the material misrepresentations alleged
in the First Claim for Relief.
74.
The Plaintiffs and the members of the Class reasonably relied on the
Defendants' representations, when in fact those representations,
omissions, and silence constituted negligent misrepresentations.
75.
This reliance by the Plaintiffs and the Class was not only foreseeable
by the Defendants, but also was intended by them.
76.
By reason of Defendants' negligent misrepresentations, omissions,
and silence, the Plaintiffs and the members of the Class became
addicted to cigarettes and have been damaged in an amount to be
proved at trial. Additionally, Defendants conduct was so outrageous
as to constitute ill will, bad motive and reckless indifference to the
interests of Pennsylvanians. The Plaintiffs, therefore, are entitled to
punitive damages. Additionally, all of the Defendants, are liable to
the Plaintiffs and to the members of the Class jointly and severally
for all general, special, and equitable relief to which the Plaintiffs and
the Class are entitled by law.
THIRD CLAIM FOR RELIEF
[Intentional Infliction of Emotional Distress]
77.
The Plaintiffs, on behalf of themselves and all other persons similarly
situated, reallege as if fully set forth, each and every allegation
contained in paragraphs 1 through 76 hereof, and further allege:
78.
The Defendants acted in an extreme and outrageous manner toward
the Plaintiffs and the members of the Class through a course of
conduct that included denying that nicotine is addictive while
manipulating the levels of nicotine in their cigarettes so as to addict or
maintain the addiction of the Plaintiffs and the members of the Class
to their cigarettes, and/or by remaining silent about the addictive
properties of nicotine. The Defendants acted with the intention of
causing, or reckless disregard of the probability of causing,
emotional distress to the Plaintiffs and members of the Class.
79.
As a direct, foreseeable, actual and proximate result of the
Defendants' conduct, the Plaintiffs and the Class have suffered and
continue to suffer physical injury and severe emotional distress for
which they are entitled to damages.
80.
At all times relevant hereto, the Defendants' conduct was intentional
and/or outrageous and beyond the bounds of reasonableness, and
was in reckless disregard for the safety of the Plaintiffs and the
Class. Defendants' conduct was so outrageous as to constitute
reckless indifference to the interests of Pennsylvanians. The
Plaintiffs, therefore, are entitled to punitive damages. Additionally,
all of the Defendants are liable to the Plaintiffs and to the members of
the Class jointly and severally, and for all general, special, and
equitable relief to which the Plaintiffs and the Class are entitled by
law.
FOURTH CLAIM FOR RELIEF
[Negligence, Negligent Infliction of Emotional Distress]
81.
The Plaintiffs, on behalf of themselves and all other persons similarly
situated, reallege, as if fully set forth, each and every allegation
contained in paragraphs 1 though 80 hereof, and further allege:
82.
The Defendants had a duty to the facts pertaining to the addictive
nature of nicotine their manipulation of nicotine levels and their
addition of acetaldehyde and ammonia compounds to enhance
nicotine's addictive effects.
83.
The Defendants breached their duty of reasonable care to the
Plaintiffs and Class members by the following acts and omissions:
A. Failure to design, manufacture, and sell cigarettes that were not
addictive and/or that did not contain acetaldehyde and ammonia
compounds and unreasonable and/or unnecessary levels of nicotine;
B. Failing to exercise proper care under the circumstances, due to the
health hazards and health risks of smoking cigarettes.
84.
As a direct and proximate result of the carelessness, negligence,
fault, silence, omission, and inaction of the Defendants, the Plaintiffs
and Class members have suffered reasonable and foreseeable
damages in an amount to be proven at trial including, without
limitation, physical and economic injury, and severe emotional
distress. Defendants' conduct was so outrageous as to constitute
reckless indifference to the interests of Pennsylvanians. The
Plaintiffs, therefore, are entitled to punitive damages. Additionally,
all of the Defendants, therefore, are liable to the Plaintiffs and to the
members of the Class jointly and severally for all general, special,
and equitable relief to which the Plaintiffs and the Class are entitled
by law.
FIFTH CLAIM FOR RELIEF
[Breach of Express Warranty]
85.
The Plaintiffs, on behalf of themselves and all other persons similarly
situated, reallege, as if fully set forth, each and every allegation
contained in paragraphs 1 through 84, hereof, and further allege:
86.
The Defendants' warranted that the Tobacco Companies' cigarettes
were not addictive, that the Tobacco Companies did not manipulate
the nicotine levels in their cigarettes, and that the Tobacco Companies
did not intend to addict or maintain the addiction of the Plaintiffs and
Class members.
87.
As alleged above, the Defendants breached their warranties by
offering for sale, and selling as non-addictive, the Tobacco
Companies' cigarettes that were addictive, and contained levels of
nicotine 'manipulated by the Tobacco Companies to make them
addictive.
88.
The Defendants' breach of their express warranties has caused the
Plaintiffs and the Class members to become addicted or remain
addicted to nicotine, which entitles them to compensatory and
punitive damages in an amount to be proven at trial. All of the
Defendants, therefore, are liable to the Plaintiffs and to the members
of the Class jointly and severally for all general, special, and
equitable relief to which the Plaintiffs and the Class are entitled by
law.
SIXTH CLAIM FOR RELIEF
[Breach of Implied Warranty]
89.
The Plaintiffs, on behalf of themselves and all other persons similarly
situated, reallege, as if fully set forth, each and every allegation
contained in paragraphs 1 through 88, above, and further allege:
90.
The Defendants impliedly warranted that their cigarettes, which they
designed, manufactured, distributed, and sold to the Plaintiffs and
members of the Class, were merchantable for their ordinary use, that
the nicotine in the cigarettes was not addictive, and that the Tobacco
Companies have not manipulated and do not manipulate their nicotine
levels so as to make them addictive to the Plaintiffs and the Class.
91.
The Defendants' cigarettes purchased and consumed by the Plaintiffs
and the members of the Class were addictive, unmerchantable, and
therefore unfit for use when sold, and subjected the Plaintiffs and
members of the Class to addiction and/or increasing addiction.
Therefore, the Defendants breached the implied warranty of
merchantability at the time that the Defendants' cigarettes were sold to
the Plaintiffs and Class members in that the Defendants' cigarettes
were not fit for their ordinary purposes.
92.
As a direct and proximate result of the Defendants' breach of the
implied warranty of merchantability, the Plaintiffs and Class
members are addicted or subject to addiction to the Defendants'
cigarettes, which entitles them to compensatory and punitive damages
in an amount to be proven at trial. All of the Defendants, therefore,
are liable to the Plaintiffs and to the members of the Class jointly and
severally for all general, special, and equitable relief to which the
Plaintiffs and the Class are entitled by law.
SEVENTH CLAIM FOR RELIEF
[Strict Product Liability]
93.
The Plaintiffs, on behalf of themselves and all other persons similarly
situated, reallege, as if fully set forth, each and every allegation
contained in paragraphs 1 through 93, above, and further allege
against the Tobacco Companies:
94.
At all relevant times herein, the Tobacco Companies were engaged in
the business of manufacturing, marketing, supplying and "fling their
cigarettes for ultimate retail sale to the Plaintiffs and the members of
the Class. The Tobacco Companies manufactured their cigarettes,
manipulated the level of nicotine in their cigarettes, and then sold
these cigarettes to the Distributors, who sold the Tobacco
Companies' cigarettes to the Plaintiffs and Class members
95.
The Tobacco Companies' cigarettes were expected to and did reach
the Plaintiffs and the members of the Class without substantial
change in their condition as manufactured, manipulated and sold by
the Tobacco Companies. The distributor Defendants aided and
abetted in the sale of addictive products to the class members.
96.
The Plaintiffs and the Class members consumed the cigarettes in the
manner in which the cigarettes were intended to be used, that is, for
personal consumption, causing and/or subjecting the Plaintiffs and
Class members to become addicted to nicotine.
97.
The Plaintiffs and the members of the Class were not aware of, and
reasonably could not have discovered, the addictive nature of
cigarettes, the Tobacco Companies' manipulation of the nicotine
levels of their cigarettes, and the Tobacco Companies' intent to addict
or maintain the addiction of the Plaintiffs and Class members. As a
direct and proximate result of Defendants' design, manufacture,
promotion, marketing and sale of Defendants' cigarettes, Plaintiffs
and class members have suffered addiction or are subject to addiction
to Defendants' cigarettes and have suffered compensatory and
punitive damages in an amount to be proven at trial.
98.
The Tobacco Companies' cigarettes, containing levels of nicotine
manipulated by the Tobacco Companies, caused or subjected the
Plaintiffs and Class members to become addicted to nicotine upon
personal consumption, and therefore constitute a product
unreasonably dangerous for normal use due to their defective design,
defective manufacture, and the Tobacco Companies'
misrepresentations and inadequate facts disclosed to the Plaintiffs and
the members of the Class.
99.
The Tobacco Companies and the Distributor Defendants, therefore,
are strictly liable to the Plaintiffs. Additionally, Defendants' conduct
was so outrageous as to constitute ill will, bad motive and reckless
indifference to the interests of Pennsylvanians. The Plaintiffs,
therefore, are entitled to punitive damages. All of the Defendants are
liable to Plaintiffs and to members of the Class jointly and severally
for all general, special, and equitable relief to which the Plaintiffs and
the Class are entitled by law.
EIGHTH CLAIM FOR RELIEF
[Conspiracy]
100.
Plaintiffs, on behalf of themselves and all others similarly situated,
reallege, as if fully set forth, each and every allegation contained in
paragraphs 1 through 99 above, and further allege:
101.
Beginning at least as early as the 1950's and continuing until the
present day, Defendants entered into a conspiracy with the intentional
and unlawful purpose and effect of restraining and suppressing
research on the harmful effects of smoking; remaining and
suppressing the dissemination of information on the addictive effects
of nicotine; engaging in affirmative misrepresentations on the
addictive effects of nicotine and the harmful effects of smoking; and
restraining and suppressing the research, development, production
and marketing of a safer cigarette. In furtherance of Defendants'
conspiracy, Defendants lent encouragement, substantial assistance,
and otherwise aided and abetted each other with respect to these
wrongful acts.
102.
As a direct and proximate result of Defendants' unlawful conspiracy,
the Plaintiffs and others similarly situated have suffered and will
continue to suffer substantial injuries and damages.
103.
As a result of Defendants' conspiracy, Defendants are vicariously
and jointly and severally liable with respect to each cause of action
described above.
104.
Defendants' conduct was so outrageous as to constitute ill will, bad
motive and reckless indifference to the interests of Pennsylvanians.
The Plaintiffs, therefore, are entitled to punitive damages.
105.
The Plaintiffs and others similarly situated are therefore entitled to
compensatory damages in an amount to be proven at trial. All of the
Defendants are liable to the Plaintiffs and to the members of the class
jointly and severally for all general, special and equitable relief to
which the Plaintiffs and the class are entitled by law.
NINTH CLAIM FOR RELIEF
[Equitable (Injunctive and/or Declaratory) Relief]
106.
Plaintiffs on behalf of themselves and all others similarly situated,
reallege, as if fully set forth, each and every allegation contained in
paragraphs] through 105 above, and further allege:
107.
The class members have no adequate remedy at law, rendering
injunctive and other equitable relief appropriate in that damages
cannot adequately compensate Plaintiffs and class members for the
injuries suffered and threatened.
108.
Accordingly, Plaintiffs on behalf of themselves and all others
similarly situated, request the following class-wide equitable relief:
(a) That a judicial determination and declaration be made of the rights
of Plaintiffs and the Class members and the corresponding
responsibilities Defendants;
(b) That Defendants be declared to be financially responsible for
notifying all Class members of nicotine's addictive nature,
Defendants' manipulation of nicotine levels in their Tobacco
Products, and Defendants' intent to addict Plaintiffs and the Class
members, with restitution and refunds to Plaintiffs and Class
members of all or part of the sums paid by them to purchase
Defendants' falsely promoted Tobacco Products;
(c) That Defendants be ordered to disgorge, for the benefit of the
Class, all or part of their ill-gotten profits received from the sale of
cigarettes and/or to make full restitution to the Plaintiffs and Class
members; and
(d) That Defendants be ordered to create a medical monitoring fund,
under the continuing jurisdiction and supervision of the Court to
monitor the health of Plaintiffs and class members and to pay or
reimburse class members for all medical expenses caused by
Defendants' wrongdoing. The Defendants also be ordered to fund
smoking cessation programs including the provision of nicotine
replacement therapy for dependent smokers. Smokers are entitled to a
"medical monitoring" fund because, as a result of the addictive nature
of nicotine in cigarettes, they are at risk for addiction-related
physical, mental and emotional harm and are demonstrably at
increased risk for lung disease, heart disease, cancer and other well-
established smoking-related ailments. Due to the demonstrably
addictive properties of nicotine and the levels designed and delivered
by Defendants in their Tobacco Products, the need for ongoing
monitoring is a reasonably certain consequence of Class members'
exposure to nicotine. All other harmful or carcinogenic ingredients in
Tobacco Products, and the recommended monitoring is reasonable.
PRAYER FOR RELIEF
WHEREFORE, the Plaintiffs request that this Honorable Court issue
an order and judgment against the Defendants, jointly and severally,
as follows:
1. An Order certifying the class and any appropriate subclass thereof
under the appropriate provisions of Pennsylvania Rule 1710 and
appointing Plaintiffs and their counsel to represent the Class;
2. For the equitable relief requested herein:
3. Ordering Defendants to disclose, disseminate and publish all
research previously conducted directly or indirectly by themselves
and their respective agents, affiliates, servants, officers, directors,
employees and all persons acting in concert with them that relates to
the issue of smoking and health and addiction;
4. Ordering Defendants to fund a corrective public education
campaign relating to the issue of smoking and health, administered
and controlled by an independent third party;
5. Ordering Defendants to fund smoking cessation programs
including the provision of nicotine replacement therapy for dependent smokers;
6. Ordering Defendants to disclose the nicotine yields of their
products based on machine tests and human confirmation studies for
each brand;
7. Ordering Defendants to cease adding acetaldehyde and ammonia
compounds to their cigarettes;
8. Ordering Defendants to cease manipulating the levels of nicotine in
their cigarettes and/or adding acetaldehyde and ammonia compounds
to the cigarettes so as to enhance nicotine's addictive properties;
9. Ordering Defendants to pay compensatory damages in an amount
to be proven at trial, together with interest and costs;
10. Awarding the Plaintiffs reasonable attorney's fees and costs;
11.Awarding the Plaintiffs punitive money damages in an amount to
be proven at trial, sufficient to punish the Defendants for their
conduct and to deter such conduct in the future;
12. Declaring that the Defendants, now and in the past target and/or
encourage children to purchase and consume tobacco products;
13.Enjoining the Defendants from targeting and/or encouraging
children to purchase and consume tobacco products;
14.Awarding the Plaintiffs such other extraordinary, declaratory and/or injunctive relief as permitted by law as necessary to assure the
Plaintiffs have an effective remedy; and
15. For such other and further relief as the Court deems just and
proper, that the Plaintiffs are entitled to receive, and;
16. For medical monitoring, whether denominated as damages or in
the granting of equitable relief.
Respectfully Submitted,
/s/
ARNOLD LEVIN
Levin, Fishbein, Sedran & Berman
320 Walnut Street, Suite 600
Philadelphia, PA 19106
(215) 592-1500
/s/
JULIA MCINERNY
Coale & Van Susteren
5335 Wisconsin Avenue, Suite 720
Washington, DC 20015
(202) 686-6500
/s/
THOMAS E. MELLON, JR.
Mellon, Webster & Mellon
87-89 North Broad Street
Doylestown, PA 18901
(215) 348-7700
/s/
DIANNE M. NAST
Roda & Nast, P.C.
36 East King Street
Lancaster, PA 17602
(717) 397-1700
/s/
STEPHEN A. SHELLER
Sheller, Ludwig & Badey
1528 Walnut Street
Philadelphia, PA 19102
(215) 546-7300
DATE: 8-8-96
STEVEN R. ARCH
1202 Wellington Street
Philadelphia, PA 19111;
and
WILLIAM BARNES
8638 Temple Road
Philadelphia, PA 19147;
and
CIARAN McNALLY
524 North 19th Street
Philadelphia, PA 19130;
and
CATHERINE POTTS 52
Kennedy Drive
Fairless Hills, PA 19030;
and
NORMA RODWELLER
2232 Academy Drive
Bensalem, PA 19020;
and
BARBARA SALZMAN
8524 Augusta Street
Philadelphia, PA 19152;
and
EDWARD J. SLIVAK
855 Brill Street
Philadelphia, PA 19124;
and
JOHN TEAGLE
3029 West York Street,
Philadelphia, PA 19132
ON BEHALF OF THEMSELVES AND ALL OTHER PERSONS
SIMILARLY SITUATED
(Plaintiffs)
vs.
The American Tobacco Company, Inc.
c/o Brown & Williamson
through its agent for service of process CT Corporation Systems
1635 Market Street Philadelphia, PA 19103;
and
American Brands, Inc.
through its agent for service of process U.S. Corporation Co. 225 S.
15th Street Philadelphia, PA 19102;
and R.J. Reynolds Tobacco Company
through its agent for service of process The Prentice-Hall
Corporation System, Inc. 319 Market Street Harrisburg, PA 17101;
and
RJR Nabisco, Inc.
through its agent for service of process CT Corporation Systems 123
S. Broad Street Philadelphia, PA 19109;
and
Brown & Williamson Tobacco Corporation
through its agent for service of process CT Corporation Systems
1635 Market Street Philadelphia, PA 19103;
and
Batus, Inc.
through its agent for service of process via the Pennsylvania Long-
Arm Statute The Corporation Trust Company 1209 Orange Street
Wilmington, DE 19801;
and
Batus Holdings, Inc.
through its agent for service of process via the Pennsylvania Long-
Arm Statute The Corporation Trust Company 1209 Orange Street
Wilmington, DE 19801;
and
B.A.T. industries P.L.C.
c/o Batus Holdings, Inc.
through its agent for service of process via the Pennsylvania Long-
Arm Statute The Corporation Trust Company 1209 Orange Street
Wilmington, DE 19801;
and
Philip Morris, Inc.
through its agent for service of process CT Corporation Systems
1635 Market Street Philadelphia, PA 19103;
and
Philip Morris Companies, Inc.
through its agent for service of process CT Corporation Systems
1635 Market Street Philadelphia, PA 19103;
and
Lorillard Tobacco Company, Inc.
through its agent for service of process The Prentice-Hall
Corporation Systems, Inc. 319 Market Street Harrisburg, PA 17101;
and
Lorillard, Inc.
through its agent for service of process U.S. Corporation Co. 225
S.15th Street Philadelphia, PA 19102;
and
Loews Corporation
c/o Lorillard, Inc.
through its agent for service of process U.S. Corporation Co. 225
S.15th Street Philadelphia, PA 19102;
and
United States Tobacco Company
through its agent for service of process CT Corporation Systems 123
S. Broad Street Philadelphia, PA 19109;
and
UST, Inc.
c/o United States Tobacco Company
through its agent for service of process CT Corporation Systems 123
S. Broad Street Philadelphia, PA 19109;
and
The Tobacco Institute, Inc.
through its agent for service of process CT Corporation Systems 123
Broad Street Philadelphia, PA 19109;
and
The Council for Tobacco Research-U.S.A., Inc. through its agent
for service of process via the Pennsylvania Long-Arm Statute The
Corporation Trust Company Corporation Trust Center 1209 Orange
Street Wilmington, DE 19801;
and
Liggett Group, Inc.
through its agent for service of process CT Corporation Systems
1635 Market Street Philadelphia, PA 19103;
and
Liggett & Myers, Inc.
through its agent for service of process CT Corporation Systems 123
S. Broad Street Philadelphia, PA 19109;
and
Brooke Group, Ltd.
c/o Liggett Group, Inc.
through its agent for service of process CT Corporation Systems
1635 Market Street Philadelphia, PA 19103;
and
Pennsylvania Distributors Association, Inc. 212 Locust Street Suite
408 Harrisburg, PA 17101; and
United Wholesale Tobacco and Candy
d/b/a United Vending Service, Inc.
4718 Pennypack Street
Philadelphia, PA 19136
(Defendants)
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