Supreme Court: can trademark its name

Posted at 1:03 PM, July 1, 2020 and last updated 6:13 PM, May 18, 2023

WASHINGTON (AP) — The Supreme Court says travel website can trademark its name, a ruling that also impacts other companies whose name is a generic word followed by “.com.”

The high court issued its 8-1 ruling Tuesday, June 30. Lower courts had sided with, but the Trump administration had appealed to the Supreme Court.

“We have no cause to deny the same benefits Congress accorded other marks qualifying as nongeneric,” Justice Ruth Bader Ginsburg wrote for the majority of the court.

AMSTERDAM, NETHERLANDS – 2020/04/25: A logo displayed at the front entrance of headquarters building. is a travel search engine service mainly for travelers to search and make accommodation bookings. (Photo by Robin Utrecht/SOPA Images/LightRocket via Getty Images)

Justice Stephen Breyer dissented.

Other businesses including,, and had said the outcome in the case would affect their ability to trademark their names too.

The case was the first of 10 cases argued by telephone in May because of the coronavirus pandemic. It was also the first time audio of arguments was available live.

The case is United States Patent and Trademark Office v. B.V., 19-46.

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