Rapper Flo Rida sues Celsius energy drink maker

Posted at 7:30 AM, January 11, 2023 and last updated 9:42 AM, June 12, 2023

BOCA RATON, Fla. (WPTV) — South Florida rapper Flo Rida is suing Boca Raton-based energy drink maker Celsius Holdings Inc., claiming the company owes him thousands of dollars in unpaid royalties earned from his endorsement deal.

The lawsuit, filed in Broward County court in 2021, is seeking damages of more than $30,000 for “breach of contract, accounting and unjust enrichment.” The civil trial began Tuesday in a Broward County courtroom.

Flo Rida appears in a Broward County courtroom Tuesday, Jan. 10, 2023

Rapper Tramar Dillard, known as Flo Rida, appears in a Broward County courtroom Tuesday, Jan. 10, 2023, in Fort Lauderdale, F.a. The rapper is suing energy drink maker Celsius for breach of contract in an endorsement deal. (Joe Cavaretta/South Florida Sun-Sentinel via AP, Pool)

According to the lawsuit, “Flo Rida maintained a successful endorsement partnership with Celsius which was highly effective in opening new doors for Celsius and its products.”

“As a music industry superstar and international icon with millions of digital followers, Flo Rida played an instrumental role as the worldwide brand ambassador and launched a new era for Celsius brand development, growth and expansion,” the lawsuit states.

The partnership, brokered by Wellington-based D3M Licensing Group in 2014, “paved the way for Celsius to grow its product portfolio” and expand distribution into major retailers, the lawsuit claims.

According to the lawsuit, the deal guaranteed payments to Flo Rida, whose legal name is Tramar Dillard, his Hialeah-based Strong Arm Productions and D3M when certain benchmarks were reached.

“Yet, once the benchmarks were reached and product revenues triggered additional royalties, Celsius failed to deliver the required compensation to which Flo Rida, Strong Arm and D3M were entitled,” the lawsuit alleges.

Celsius Holdings Inc. released the following statement to WPTV:

“Celsius enjoyed Flo Rida years ago and wishes him all the best, but is disappointed he is participating in this litigation. We take our relationships and obligations incredibly seriously and look forward to vigorously presenting our defense in court.”


This story was originally published Jan. 10 by WPTV in West Palm Beach, an E.W. Scripps Company.